Journey to the high end

From basic wheat and ghee wholesale shop, Aurora charts the
journey of S. Abdullah & Co. to high-end home retail.
HISTOR
Y
Family-run, S. Abdullah & Co. dates to the twenties and is a
testament to the vision, acumen and hard work.

They started with a very small business.

Some years later, he went into the new business.

Then finally Abdullah began to import tiles.

DIVERSION TOWARDS NEW BUSINESS:

Walking into the newly-opened S. Abdulla Home in Phase VI, DHA.

Their offerings range from kitchens to bathrooms, from

cotemporary to classic arranged in a diverse range of colours,
textures and combinations.

They are reputed for their diverse range of top-of-the-line

imported tiles, tubs and bathroom fittings.

Their latest venture has quickly become a go-to destination for

anyone.
IMPORT OF TILES:
Abdulla imported tiles from Johnson Tiles (UK) along with sanitary
ware from China.

According to Tariq Abdulla, the only customers for tiles were people
who travelled from interior Sindh (mainly Hyderabad and Sukkur).

There were only about three to four tile importers in Pakistan and
the business flourished.
PROBLEMS THEY FACED:

The government established Swat Ceramics. To promote Swat

Ceramics, the government restricted the import of tiles.

The shortfall was 80 to 85%.

S. Abdulla’s shop on Bunder Road began to see a drop in footfall.

Another problem was that whereas in the past 80% of the tile
business came from bulk purchasers from other parts of Pakistan.
TURNING POINT:

According to the family, the nineties were a turning point for the
business.

The company introduced Roca to Pakistan and with it the concept of

complete bathroom solutions.

A new generation had taken over.

CONCLUSION:
From 1920 to 2019, it has been quite a journey for Sheikh Muhammad Abdulla and his
progeny.

The company opened stores in Faisalabad, Islamabad, Rawalpindi and another on Stadium
Road in Karachi. Plans now include opening stores in Multan and Peshawar.

Today S. Abdulla work with almost 50 to 60 suppliers and import tiles and bathroom
solutions from China, Egypt, Italy, Malaysia and Turkey.

They are exclusive distributors for Educational Furniture, Grohe, Johnson Suisse, MML,
Roca and SSWW Sanitary Ware.
THANK YOU!