Professional Documents
Culture Documents
Chapter 2- slide 1
Companywide Strategic Planning
Strategic Planning
Business Marketing
objectives objectives
●
Build profitable ●
Increase market
customer share
relationships ●
Create local
●
Invest in research partnerships
●
Improve profits ●
Increase promotion
De
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Market Market
penetratio developm
n ent
Product
Diversifica
developm
tion
ent
Budgets Controls