Name: Abdul Rehman

Arid-No: 19-arid-5124
Section: BSCS/3C
Subject: Introduction to
Marketing
Question # 1:
What is the company value preposition?

Answer:
Value Preposition
A value preposition is a statement that answers “WHY” someone should do
business with you.

Brand:
National Food:
National Foods offers an exciting range of products in a variety of categories
including Recipe Masalas, Spices, Pickles, Desserts, Chutneys & Sauces, Rice, and Ready to
Eat Meals, Snacks and many more. The extended range allows customers to experience the
complete Pakistani cuisine in its finest form. Easy to prepare recipes; ensure convenient
solutions to preparing delicious meals every day.

Desert:
National Foods offers a delightful and enjoyable range of mouthwatering desserts.

The range has a variety of products and is not only limited to traditional sweets such as
kheers and faloodas but also includes contemporary desserts such as jellies and custards.

Pickles:
The taste, aroma and flavor of National’s pickles capture the true essence of Pakistani
tradition.

The deliciously spicy and tangy range of pickles is prepared from the best ingredients
including flavorsome oils, freshly picked succulent vegetables and fruits, and the signature
spice blend.

Ketchup:
National Ketchup is made with 100% freshest, reddest, plumpest, sun-ripened tomatoes.

It’s a perfect balance of tart and sweet, that turns the simplest of food into healthy and
delicious meals.
Recipe maslas:
National Recipes includes a range of over 48 delicious recipes such as biryanis, curries,
barbeque items, kababs and many more.

These enriched and flavorsome Recipe masalas are a combination of exotic herbs, spices
and seasonings that offer the experience of the complete Pakistani cuisine.

Snacks:
National Foods offers a range of savory snack mixes and seasonings, which are a
combination of spices used in the preparation of traditional snack dishes

Question # 2:
How does company build a long-term customer relationship?

Answer:
To create customer relationships, and keep them strong, you must do all you can to
engage customers. Here are five ways to build customer relationships and keep them
coming back.

PASSION
GO ABOVE AND BEYOND.

They love what they do.

They have the courage to question the status quo.

They think big and create new possibilities.

They bring positive energy to everything they do.

They are driven by new challenges and learning opportunities.

CUSTOMER CENTRIC
PRIORITIZE CUSTOMER EXPERIENCE (INTERNAL & EXTERNAL)

They continuously seek to understand and identify customer needs.

They focus on providing convenience and value to their customers.

They listen to their customers and treat them with respect.

They are clear and transparent in their communication.

They consider all customer touch points to offer the best possible solution.

TEAMWORK
TRUST EACH OTHER AND ACHIEVE TOGETHER

They work collaboratively across organizational boundaries on common objectives.

They respect each other’s ideas and opinions.

They give constructive and candid feedback.

They share knowledge and experiences to help each other develop.

They celebrate the wins together.

EXCELLENCE IN EXECUTION
LEAD, COMMIT AND DELIVER THE BEST

They set a clear direction for our deliverables.

They make decisions which result in increased productivity and efficiencies.

They develop proactive solutions to overcome current or potential challenges.

They work on continuous performance improvement and learning.

They strive to consistently add value to the business and the environment.

OWNERSHIP
OWN IT AND DELIVER IT

They lead by example.

They are responsible for all our actions and decisions.

They empower their selves and take initiatives to meet business needs.

They own their growth and development.

They are responsible for the safety and well-being of their selves and their community.