Dyson Technology Limited 2020 GB Retail 1

Floorcare Competitor Focus

Understanding more about our Competitor's

Machines
Dyson Technology Limited 2020 GB Retail 2

Key points to include

History of Competitor Electrical goods and cleaning products in FC and EC

Where is it made? UK based doesnt state where its made
Main purchase reasons for customers Allergie sufferers, same trend as FC cheaper then a
dyson purifier at £249
Reviews
Main technology elementsNight mode, Smart Sensor

Which Dyson does it compare to, how do we compare?

Aftercare offering DP04
Competitor Machine Analysis 2020 GB Retail 3

Competitor Machine:
Product Detail: (Price & Key Selling Points) Core Technology:
£249.96 •Smart air sensor
•For smaller rooms
•Night mode
•Filter 99% of allergens

•Night mode •Timer and variable speed

•360º filter
•The Pure Air 200 includes speed settings, sleep mode and filter change
•Smart Sensor
reminder.
•Remote control

•hnical Specifications •Smart Sensor

•Guarantee
•The Pure Air 200 Air features an air quality indicator which adjusts the
•2 year guarantee

•Filters
filtration speed to get optimum air quality.
•360º Filter

•Suitable for Room Size

•105m²

•CADR Rating Smoke

•277 m³/hour

•CADR Rating Pollen

•273 m³/hour

•CADR Rating Dust

•335 m³/hour

Dyson Technology Limited – © Dyson 2020. The contents of this document are confidential
Competitor Machine Analysis 2020 GB Retail 4

Competitor Machine:
Pro’s Con’s
Powerful innovative Size of room is small for the price
Nightmode
3 settings Funcationality is more paired back compared to a dyson with its
vastamount of functions through the link app
Cant tell whats exactly wrong with the air
Advertised as quiet while being very loud

Dyson Technology Limited – © Dyson 2020. The contents of this document are confidential