MASS

MEDIA
What is Mass Media ?
1. All media technologies used for
mass communications

2. Organisations which control these

technologies
Types of Mass Media
Print
Recordings
Cinema
Radio
Television
Internet
Mobile phones
Power of Mass Media
1. Key role in political power

2. Shaping public perceptions on important issues

3. Shaping modern culture (belief, values, traditions)

 •The first personal mass media Newspapers, magazines,
•Permanently carried classifieds, circulars,
•Always on journals, yellow pages,
WWW •Built-in payment mechanism billboards, posters,
•The most accurate audience brochures, and
Websites measurement catalogues
(news, blogs,
social Gramophone
networking, wiki) records, magnetic
Mobile Print
tapes, cassettes,
Forums/message Phone cartridges, CDs,
board DVDs
Recording
Internet telephony Mass
(e.g. VoIP) Media
Internet
Comedy, Drama, Horror,
Email, Instant Cinema Action, Children's,
messaging and Suspense/Thriller,
chat
Television Fantasy, Crime,
Romance, Science
Streaming audio Radio Fiction, Documentary,
Streaming video Family, Mystery

News, Movies, Situation

comedy, Sports events,
Audience participation,
Talk/conversation, Music,
Reality-based show,
Devotional/religious
College, Commercial, Community,
International broadcasting, Music,
Pirate, Public
Print Media
• Paper and ink

• Late 15th century

• Newspapers, magazines,
classifieds, circulars, journals,
yellow pages, billboards,
posters, brochures, and
catalogues
Recordings
Use of storage media

Late 19th century

Gramophone records,
magnetic tapes, cassettes,
cartridges, CDs, DVDs
Cinema
Film: Story conveyed with moving images

Since around 1900

Cameras, animation, visual effects

Types of films
Comedy, Drama, Horror, Action,
Children's, Suspense/Thriller, Fantasy,
Crime, Romance, Science Fiction,
Documentary, Family, Mystery
Radio
One-way transmission over radio
waves intended to reach a wide
audience

Since around 1910

College, Commercial, Community,

International broadcasting, Music,
Pirate, Public
Television
Telecommunication medium for
transmitting and receiving moving
images (usually with sound)

Since about 1950

News, Movies, Situation comedy,

Sports events, Audience
participation, Talk/conversation,
Music, Reality-based show,
Devotional/religious
Internet
World Wide Web (since about 1990)

Websites (news, blogs, social networking, wiki)

Forums/message board

Internet telephony (e.g. VoIP)

Email, Instant messaging and chat

Streaming audio (podcasts, Internet radio)

Streaming video (webcasts, podcasts, YouTube videos)
Mobile Phones
Make mobile telephone calls across a wide
geographic area

Since about 2000 (3G - mass media)

The first personal mass media

Permanently carried
Always on
Built-in payment mechanism
The most accurate audience measurement
 • The first personal mass media Newspapers, magazines,
• Permanently carried ___(1)___, circulars,
• Always ___(14)___ journals, catalogues,
WWW • Built-in payment mechanism ___(2)___, ___(3)___,
• The most accurate __(15)__ posters, brochures, and
Websites catalogues.
(news, ___(11)___,
___(12)___, wiki) Gramophone
(A) records, magnetic
Forums/message
board
(G) tapes, cassettes,
cartridges,
___(4)___,
Internet telephony (B) ___(5)___
(e.g. VoIP) Mass
(F) Media
Email, Comedy, Drama, Horror,
___(13)___ (C) Action, Children's,
and chat Suspense/Thriller,

Streaming audio
(E) Fantasy, ___(6)___,
Romance, Science
Streaming video (D) Fiction, ___(7)___,
Family, Mystery

___(9)___, Movies, Situation

comedy, Sports events,
Audience participation,
Talk/conversation, Music,
___(10)___,
Devotional/religious
College, ___(8)___, Community,
International broadcasting, Music,
Pirate, Public
Sources
1. http://en.wikipedia.org/wiki/Seven_mass_media

2. http://www.fitnessgurusam.com/2010/09/23/your-grocery-list-may-be-sabotaging-
you/

3. http://prpr.net/pr-services/print-media/#contact

4. http://www.vervehouse.co.uk/costs.html

5. http://caxton-books.co.uk/wp-content/uploads/2011/03/cinema_logo1.png

6. http://www.dgreetings.com/gifts-to-india/gifts/TV-2158.html

7. http://www.mysticalphotos.co.uk/