XBOX GAME

SEGMENTATION
TARGETING
POSITIONING
https://drive.google.com/file/d/1-
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SEGMENTATION
XBOX MARKETING
SEGMENTATION
 Marketing segmentation
is divided market by
people. so they divided
different type of people.
 Interested people
 High level family
 Who using this type
product
 People who live in city
SEGMENTATION RESULTS

INTERESTED PEOPLE
HIGH LEVEL FAMILY
WHO USING THIS
PRODUCT
PEOPLE WHO LIVE IN
CITY
 TARGET MARKET
 ADULTS 18-49
 FAMILY FOCUSED
 AMPLE LEISURE TIME
 COMPETITIVE
 SOCIAL
 TECH SAVVY
 POSITIONING IN MARKET
 Positioning means create a best position in market
 XBOX is the product of Microsoft company. So
Microsoft brand value influence consumer perception
of a brand and creates advantageous position in the
consumer’s mind .
 This type product competition is low in market place.
Presented by

Shukrullah
thank you…