Professional Documents
Culture Documents
Class 9
Class
ClassBusiness
Business
Class Business
A B, if C is a moderator model.
2
1
A = Predictor = Mud 0
No Mud Mem Mud
B = Outcome = Memory
C = Moderator = Temperature
Changes in the moderator will affect the relation between IV and DV.
Moderators directly explain how and when events occur (but can
also indirectly indicate why they occur).
Moderator can be:
* qualitative variable (race, sex, etc.)
* quantitative variable (perceived risk, mood, temperature)
MODERATOR DEFINED, Cont.
Moderator is always an Independent Variable 10 Great LTM Mod LTM Weak LTM
8
6
No Mud Mud
10 Alcoholic
Non Alcoholic
8 Non Drinker
6
4
2
0
Distant Liquor Store Close Liquor Store
Uncontrollable Controllable
Bad Event Bad Event
(World Economy Fails) (Made Bad Investment)
Major Event Major Event
and illness
and illness
r = .56 *
r = .12
These two results say what about bad events and illness?
Major life events increased illness, IF event is uncontrollable.
Moderator is? CONTROLLABILITY
Perceived Distance to Scary Object
How close is the object?
Low Self- High Self-
Worth Worth
Scary Object Close Not Close
Neutral Object Not Close Not Close
Predictor X Moderator
P X M Interaction
Must be significant
Object scariness(IV)
Scariness X Self-worth
p < .05
Positive Feedback Bias With and Without
Content/Mechanics as Moderator
Feedback Feedback
Positivity Positivity
4
4
3.5 Content
3.5 Mechanics
3
3
2.5
2.5
2
2
1.5
1.5
1 1
0.5 0.5
0 0
Black Writer White Writer Black Writer White Writer
5
Rating of Baby Distress
4
No Disclosure
3
Disclosure
2
1
0
Positive Neutral Negative
Contact Contact Contact
2.5
Endorses Directivei
2
Men
1.5
Women
1
0.5
Mild upset = 1 SD < mean, Moderate upset = mean, Extreme upset = 1 SD > mean.
High Esteem
5.8
Med. Esteem
Low Esteem
Baby Cry Ratings
5.4
4.6
Mild Upset Mod. Upset Extreme Upset
a b
IV DV
c
When Mediation is present:
r (a) is significant
r (b) is significant
r ( c ), which was significant before the mediator was
considered, is either not significant or is much
weaker after accounting for mediator (i.e.,
subtracting mediator effect from a c effect).
1. IV predicts DV Mediator
Latent variable:
Lower T Cell, Lower Stress Illness
immunoglobulin, higher cortisol.
Mediational Model and Feedback Studies
Self-Image Concerns
a b
"a" is significant. Mediation shown? No. "b" must also be sig, AND...
What shows mediation here? When "a" and "b" considered, "c"
no longer significant.
Why Do People Need Self Esteem?
Converging Evidence that Self Esteem Provides an
Anxiety-Buffering Function
X
____Moderator ____Mediator
Greenberg, et al. 2000
Scary Images
+
+++
Scary Images X Self Esteem
Anxiety as a Function of
Threat Salience and Level of Self Esteem
Greenberg, et al., 2000
60 Neutral Esteem
50 Positive Esteem
40
Anxiety
30
20
10
0
Neutral Video Death Video
Visceral Perception and
Nonconscious Fear Conditioning
Katkin, Wiens, & Öhman, 2001
Previous research shows that people conditioned to fear
certain kinds of stimuli such as snakes or spiders are
subsequently better able to detect hidden images of these
stimuli compared to people who are not conditioned. The
current research predicts that this heightened sensitivity is
restricted to people who are good at detecting their own
heartbeats (good heartbeat monitors). This prediction was
confirmed; when good heartbeat monitors are excluded from
analysis the effect of fear conditioning on stimuli sensitivity
disappears. [ABSTRACT MODIFIED ]
____Moderator X
____Mediator
Katkin, Wiens, & Öhman, 2001
Heartbeat Monitors
a b
c Stimuli Sensitivity
Conditioned Fear
Mediators Indirectly Suggest Moderation
(Limiting Conditions)
Isolation leads to conformity because of need to belong.
How is conformity affected by:
Age?
Transfer student or long-term resident?
Experienced ostracism?