IMAGING AND

DESIGN
ONLINE ENVIRONMENT
Key Understanding

Images and other visual elements

are important factors in developing
ICT content especially in sharing
meaningful information.
Principles

Principles in
using/creating/manipulating
Image Creation
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Balance – It describes the placement

of elements of equal weight on the
page.
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Three Types of Balance:

Symmetrical balance refers to balance
that is achieved by arranging elements on
either side of the center of a composition
in an equally weighted manner.
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Three Types of Balance:

In asymmetrical balance, the two sides are
not identical, but differ from one another.
However, the elements are arranged so
that there is a sense of balance.
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Three Types of Balance:

Radial balance is any type of balance
based on a circle with its design
extending. from center.
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Movement – It describes the flow of

the elements on the page.
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Unity – It is the sense of oneness of

the element that creates balance and
harmony.
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Repetition – It describes the

consistent and balanced repetition of a
design or element.
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Proximity – It describes the

organization and relationship of
elements included in the design.
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Contrast – it is the combination of

opposing characteristics of an element
like color, size, thickness. It allows
emphasis on key elements.
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Whitespace – it is the negative space

or large margins that allow your
design to breathe within the elements.
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