HUL SOCIAL MEDIA MARKETING

HUL wanted to connect with its consumers at a level which was deeper than just looking at consumer as mere revenue
generating agents. It wanted to look at them as people rather than just consumers. That is when HUL incorporated social
media channels into its mainstream marketing strategy.
Approach and strategy Adopted by HUL for social media marketing

• ’Turbo charging digital’.

• The Command Centre

• digital media lab

• Unilever (HUL) is partnering over a dozen content creators from Star

Network and Yash Raj Films to Facebook and Google to produce
content across channels

• Leveraging information technology

• Examples

#SeeWhatHappens.

#VirusKiKadiTodo

Kan Khajura Tesan or "centipede station”

ITC SOCIAL MEDIA MARKETING

ITC Ltd is rolling out social media campaigns on its triple

bottom-line strategy of building economic, environmental and
social capital to build mass awareness expecting consumers will
soon give preference making their purchases.

• Marketing command centre

• New ITC guide outlines social-media marketing opportunities

for SMEs

• ITC spearheads #ProudlyIndian campaign on social media

• ITC’s B Natural launches digital campaign uniting 50 Indian

music artists representing 26 languages

• ITC launches digital film as part of 'Sab saath badhein'

campaign highlighting social initiatives

• ITC’s B Natural takes Vocal for Local route for influencer

campaign
HUL ON TWEETER ITC ON TWEETER

• FOLLOWERS -99K • FOLLOWERS -28K

• AVERAGE TWEETS PER DAY -3.1 • AVERAGE TWEETS PER DAY -0.2
• TWEETS RETWEETED -34% • TWEETS RETWEETED -71%
• WEEKDAYS TWEETS-61% • WEEKDAYS TWEETS-00%
• WEEKENDS TWEETS-39% • WEEKENDS TWEETS-100%

HUL ON FACEBBOK ITC ON FACEBBOK

• FOLLOWERS-13432 • FOLLOWERS-12879
• LIKES- 12691 • LIKES- 12706

HUL ON INSTAGRAM ITC ON INSTAGRAM

• FOLLOWERS-11800 • FOLLOWERS- 5031

• POSTS- 591 • POSTS -82