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Business Model Canvas

Business Model Canvas

• Map Provider • Connect the driver • On demand taxi/ride


• Payment platforms with riders sharing
• Regulators • Create platform for • Connecting the • Feedback system for both • Drivers
ease in Booking and drivers with the riders and drivers
payment riders (Ratings) • Passengers
• Onboarding drivers • Shorter wait time • Customer care support
• Promotion and • Unprofessional • Twitter and other social
awareness creation drivers get an media platforms for
about platform additional source of customer/drivers to
money engage

• Network Effects • Social Media


• Routing and Pricing • Customer Support staff
Algorithms • Website
• Application
• Word of mouth
• Advertisements (online,
TV Based, Bill board)

• Customer Acquisition Cost- promotional offers and ads, etc • Commissions from drivers
• Administration Costs • Taxi fare from Riders
• R&D Cost (New products and features) • Advertisements
• Platform operation cost • Additional surge fees
• Personnel and tech management related costs • Other business segments like UberEats, etc

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