Feeding America

Fast Forward Solutions

September 27, 2020

OGL 355: Leading Organizational Innovation and Change
Dr. Brent Scholar
Presentation Agenda

● Introduction to Feeding America

○ An overview of what Feeding America does and what their overarching goals are.
● Organizational Structure
○ Our team will provide insight into how Feeding America is set up for success
● Leadership
○ An overview of the type of Leadership styles used within the Feeding America organization
● Environmental Analysis
○ Feeding America's market power
● S.W.O.T
○ A breakdown of Feeding America's Strengths, Weaknesses, Opportunities, and Threats
● Competitive Advantage
○ Explore what makes Feeding America a top choice.
● Going Global
○ Expanding beyond the United States market and what it takes
● Fast Forward Solutions Recommendations
○ We will explain what our team has come up with to take Feeding America to the next level
 Introduction: Feeding America

Mission Statement:

“Our mission is to feed America's hungry through a nationwide network of

food banks and engage our country in the fight to end hunger” (Feeding
America)

The Big Vision:

Simply put ‘Food. Hope. Sustainability.’ (Feeding America). Feeding

America aims to provide nourishing and healthy food options. Provide hope
to those struggling with hunger. And foster sustainability by saving good
food from going to waste.
Organizational Structure
Leadership
Claire Katie Fitzgerald
Babineau-Fontenot COO
CEO
Leadership Style:
Servant Leader

Who She Leads: The rest of the Who She Leads: Director of Sales
Executive team

Casey Marsh Paul Henrys

CDO CFO

Who She Leads: Director of Donor Who He Leads: Finance Director and
Recruitment Controller
Environmental Analysis
● Threat of New Entrants: The threat of new entrants is low.

● Bargaining Power of Buyers: Bargaining powers of buyers is low.

● Bargaining Power of Suppliers: Bargaining powers of suppliers is low.

● Threat of Substitute Products: The threat of substitute products is low.

● Industry Rivalry: There are only three rivals that can meet the standards of
Feeding America.

● Target Markets: There are a few markets that would benefit from a Feeding
America facility in the United States.
SWOT
Strength Weakness

● Well-established organization. ● Lack of communication.

● Fresh foods. ● High volunteer and staff turnovers.

Opportunities Threats

● Increase funding in individuals, ● Economy deterioration due to

business, and organizations. Covid-19.

● Increase social media presence, and ● Middle-class donation decreased

advertising. due to Covid-19.

● Find ways to access more volunteers.

 Competitive Advantage

● What is a Competitive Advantage?

● What is Feeding America’s Competitive Advantage?

○ Resource-based View (RBV)
○ Suppliers
○ Infrastructure

● Why does Feeding America’s Competitive Advantage

matter?
Going Global

● Fast Forward Solutions will suggest that Feeding

America's next country to expand its goals is into Mexico.
 Going Global: The Strategy and
Structure

● Fast Forward Solutions will be

suggesting a forgein subsidiary
strategy with a multidomestic
structure for our newly expanded
locations.
 Going Global: Political and Economic
Issues

● The main political issue concerning Mexico is that the

indinginous population that is located there are neglected by its
government. In addition, the economic concerns are that a large
population of citizens have difficulty affording food.
Key Topics The United States Mexico

Work and Family is very individualistic, with Family is encouraged to stay as close as possible,
Family Going Global: Key Culturaloften
Differences
children encouraged to live on their own
times branching family members live under
after a certain age. Professions are the same roof. Family always come first, when
valued quite highly, and often people faced to choose family or work, they will often
spend more time at work than family. choose family.

Religion Melting pot, so a variety of Religions. Largely Catholic.

Going Global: Actions for Inclusion Do’s and
Don’ts

● Do’s: Hire trainers raised in Mexico

● Do’s: Host fiestas for employees and their families

● Don’ts: Prohibit religious expression

● Don’ts: The allowance of language barriers

 Going Global: Attitudes Do’s and
Don’ts

● Do’s: Family is priority one not work

● Don’ts: Animosity over religious beliefs

● Don’ts: Fostering conflict or friction between peoples

relationships
Recommendations

● Utilize and enhance media presence.

● Volunteer partnerships through affiliated

companies/organizations.

● Increase presence in midwest United States.

● Increase utilization of food waste resources

 1. Utilize and Enhance Media Presence

● Offer advertisements on current trending social

platforms

● Offer sponsorships to individuals with a lot of

social media traffic.

● Partner with social media influences to increase

brand awareness
2. Set up volunteer program through affiliate companies
and organizations.
 3. Increase presence in West and Midwest America

● Many states in the midwest and western area of the

US only have one or two Feeding America locations.

● Only 31 of the 200+ locations are in the western half

of the United States

● Feeding America is missing a huge portion of the

states, thus missing a large population and missing
out on waste from their vast agricultural industry
 4. Increase utilization of food waste resources

● Partner with more companies

and fast food chains who
experience high food waste

● Partner with more than just

large corporations, go local!
References
Feeding America. Our Story. Retrieved September 28, 2020, from URL
https://www.feedingamerica.org/about-us#:~:text=About%20Feeding%20America,the%20fight%20to%20end%
20hunger
.

Feeding America. Our Partners. Retrieved September 14, 2020, from URL
https://www.feedingamerica.org/about-us/partners

Hutchison, Macklyn. (2019, July 4). Poverty in Mexicos Indigenous Communities

.Porter, M. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review.

Routhieax, R.L. (2015) Shared leadership and its Implications for nonprofit leadership. Journal of
Nonprofit Education and Leadership.

United States Department of Agricultural, Foreign Agricultural Service, Global Agricultural Information

Network,(2019) www.fas.usda.gov/databases/global-agricultural-information-network-gain