The Best Sales People Do What the Best Brands Do.

Article Analysis

Avantika – DM21118 | Sai Rahul – DM21158 | Shruthi A – DM21172

Lakshit – DM21240 | Mahima – DM21242 | Shaina Dewan – DM21267
 Evolution of Sales

Traditional Modern

High
Characterise Characterise Knowledgeable
d by
Focus Information d by
Focus on Consumers
Asymmetry

Canned
Product Consumer
Cold Calling Drop Ins Sales Technology Content Engagement
Centric Centric
Pitches
7 Effective Ways to be a Good Salesman

Sell
Internally
Create Cultivate
Real Connecti
Value ons
Good
Salesmen
Create
Extraordi
nary Innovate
Experien
ces Attract
Customer
s
 Brand Evangelism vs Customer Centricity
Brand Evangelism
• Using aggressive promotion
simply because one believes
in the product/service
fervently.
• Engaging customers to
produce stronger and
valuable brands and long
term sustenance
Customer Centricity
• Focuses on providing a
positive customer experience
to drive profit and gain
competitive advantage
• Increasing sales but by putting
the customers’ needs first.
• Objective: Increasing Sales
 Notable Salespeople

Mary Kay Ash Joe Girard Erica Feidner

• Fostering Emotional • Creating • Created real value
Connections Extraordinary • Only Sold when
• Treat customers the Experiences there was a BEST-
way you want to be • Selling ‘more than FIT
treated just a car’