ROLE OF CONSUMER

RESEARCH
VIJYATA
 To understand market
Importance of readiness
Consumer
Research
Identify target consumers
Product/Service updates
through feedback
 • Attract more customers  
• Set the best price for your products  
• Create the right marketing message  
• Increase the quantity that satisfies the
Roles/
demand of its clients  
Benefits
• Increase your sales  
• Reduce costs  
• Refine your approach to customer
service.