Bloom’s Taxonomy of Learning

CHAPTER 1

Introduction to Strategy
 STRATEGY:
GAINING & SUSTAINING COMPETITIVE
ADVANTAGE
Competitive Shareholder
Strategy Advantage Value

1. Where do we compete?
2. What unique value do we bring?
3. What resources and capabilities do we
utilize?
4. How do we sustain our value?
 FOUR KEY STRATEGIC
QUESTIONS
1.Where do we compete?
a.Markets: What markets (industries and geographic markets) the company will
pursue in search of a high return on invested capital.
2.What unique value do we bring?
a.Unique Value (why we win with customers): What unique value to offer the
customer in those markets (the firm’s value proposition: cost or differentiation).
3.What resources and capabilities do we utilize?
a.Resources and Capabilities (how we deliver unique value): What resources
(e.g., assets, brands, etc.) and capabilities (e.g., processes) will allow the firm to
deliver a superior value proposition to customers.
4.How do we sustain our value?
a.Barriers to Imitation: How the company will prevent imitation of its strategy by
competitors.
STRATEGIC PLANNING PROCESS
(EFE) (IFE)

• Vision
• Mission
• Strategic Objectives

• Corporate Strategies
• Business Strategies
Strategy • Competitive Strategies
Formulation • International Strategies
• Innovative Strategies

• Ethics/CSR
Strategy • Corp Dev
Implementation • HR (Organizational Design)
• Marketing
STRATEGIC PLANNING PROCESS
(EFE) (IFE)

• Vision
• Mission
• Strategic Objectives

• Corporate Strategies
• Business Strategies
Strategy • Competitive Strategies
Formulation • International Strategies
• Innovative Strategies

• Ethics/CSR
Strategy • Corp Dev
Implementation • HR (Organizational Design)
• Marketing
STRATEGIC PLANNING PROCESS
(EFE) (IFE)

• Vision
• Mission
• Strategic Objectives

• Corporate Strategies
• Business Strategies
Strategy • Competitive Strategies
Formulation • International Strategies
• Innovative Strategies

• Ethics/CSR
Strategy • Corp Dev
Implementation • HR (Organizational Design)
• Marketing
STRATEGIC PLANNING PROCESS
(EFE) (IFE)

• Vision
• Mission
• Strategic Objectives

• Corporate Strategies
• Business Strategies
Strategy • Competitive Strategies
Formulation • International Strategies
• Innovative Strategies

• Ethics/CSR
Strategy • Corp Dev
Implementation • HR (Organizational Design)
• Marketing
STRATEGIC PLANNING PROCESS
(EFE) (IFE)

• Vision
• Mission
• Strategic Objectives

• Corporate Strategies
• Business Strategies
Strategy • Competitive Strategies
Formulation • International Strategies
• Innovative Strategies

• Ethics/CSR
Strategy • Corp Dev
Implementation • HR (Organizational Design)
• Marketing
STRATEGIC PLANNING PROCESS
(EFE) (IFE)

• Vision
• Mission
• Strategic Objectives

• Corporate Strategies
• Business Strategies
Strategy • Competitive Strategies
Formulation • International Strategies
• Innovative Strategies

• Ethics/CSR
Strategy • Corp Dev
Implementation • HR (Organizational Design)
• Marketing
Strategy Formulation & Implementation Across
Levels
• Vertical Integration
• Horizontal Integration
• Diversification
• International

• Cost Leadership
• Differentiation
• Integration
• Competitive
• Innovative

Marketing HR Corp Dev

8-11
Questions and Answers
Presented By: Thomas A. Shirley (thomas.shirley@sjsu.edu)

12