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    Rana Furqan
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    This document contains an outline for a business plan, including sections on the executive summary, business description, development, marketing, operations, management structure, financial plan, risk management, and historic analysis of the business. It provides an overview of the key topics and information to include in a full business plan.

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    This document contains an outline for a business plan, including sections on the executive summary, business description, development, marketing, operations, management structure, financial plan, risk management, and historic analysis of the business. It provides an overview of the key topics and information to include in a full business plan.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    Table of Contents

    Uploaded by

    Rana Furqan
    This document contains an outline for a business plan, including sections on the executive summary, business description, development, marketing, operations, management structure, financial plan, risk management, and historic analysis of the business. It provides an overview of the key topics and information to include in a full business plan.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Table of Contents (automated) Historic analysis

    Executive summary • General view


    • The market position
    • Business goals/mission • Income statement historic
    • Business description • Balance sheet historic
    • Business formation
    • Business philosophies/identity The organizational structure
    • Character
    • Location • Management and personnel
    • Main objectives • Administrative organization
    • Directors • Contingency planning
    • Management team
    • Key advantages Advertising agency operations
    • Strategic positioning
    • Strategic alliance • Advertising agency identity
    • Licenses • Advertising agency location
    • Sales summary • Advertising agency premises
    • Vision of the future • Advertising agency layout
    • Funds required
    Risk management
    Development
    • Risk reduction
    • Location determination • Exit strategy
    • Development process
    • Project plan Financial plan
    • Development team
    • The investment budget
    Marketing

    • Statistical data (
    • The product mix
    • Sales estimates
    • Analysis current product mix
    • Market analysis
    • Marketing goals & strategies
    • Competitive research
    • Pricing policy
    • Operations
    • Advertising & promotion

    • SWOT analysis

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