BUSINESS

PLAN

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 THE BUSINESS PLAN &
FREQUENTLY ASKED QUESTIONS
• What is a Business Plan?
• What is the purpose of a business plan?
• Who needs a business plan?
• Are there disadvantages to a business plan?
• How does one create a successful business plan?
 WHAT IS A BUSINESS PLAN?
• A roadmap for success
– Future oriented: What you WILL do, how you WILL do it
• All business plans should address
– Business concept (product service description, business
structure, how you will take the concept to market, industry
trends, etc.)
– Marketplace (competition, customers, purchasing
behaviors, sales cycles, value prop, positioning, etc.)
– Financial (income and cash flow statements, break even
analysis, balance sheet, financial ratios, funding needs,
etc.)
 WHY DEVELOP A BUSINESS PLAN?

• A well developed plan provides:

– Focus to the entrepreneur
– Vision to management team, potential funders,
suppliers and other stakeholders
• Organizes ideas and examines feasibility
• Increases the chances of success
• Helps attract key employees
• Maximizes chance of success
• Helps avoid and eliminate waste
Entrepreneur without
• The business needs funding! business plan
 A GOOD BUSINESS PLAN…

• Formalizes goals and intentions

• Communicates value to stakeholders
• Plans for financial support and stability
• Identifies target markets
• Effectively allocates resources and time
• Creates a timeline to achieve the company’s main goals
ALWAYS REMEMBER TO…

Plan Your Work…

Then Work Your Plan
 WHO NEEDS A BUSINESS PLAN?
• Anyone running or thinking about running a business
• Entrepreneurs with solid business ideas
• Any current successful business
• Start-up companies
• Companies seeking financial backing
• Businesses in both pre-launch and post-launch stages
• Businesses going through periods of intense change
and/or stress
 ARE THERE DISADVANTAGES
TO A BUSINESS PLAN?

• Inflexibility – Sticking to the plan no matter what, even when it’s

failing or market or industry conditions change
• Discouragement – There are so many unknown aspects of a
business, some find it difficult to write a solid plan or “guesstimate”
• Tunnel Vision – A narrow plan may result in overlooking beneficial
opportunities
• Time Consuming – Takes time away from business operations,
customer meetings, etc.
 Constructing The Business Plan

Shareholders Expectations

Drive
down of Strategy & Action
Vision, Performance

Mission, Management

Objectives Business Plan

and Goals

Budget
 The Value Thread
Shareholders
Expectations

Drive
Appraisal NPV
down of
value DCF
Vision, Performance
Mission, Management
Objectives
Financial
and Goals indicators
R
O
E
Operational Value
Measures Driver
s
 CREATING A SUCCESSFUL BUSINESS
PLAN
• Successful business plans include:
– Executive Summary (max. 3 page)
– Company Description
– Competition (incl. Industry Analysis & trends; Strategic position & risk
Assessment)
– Marketing Plan (incl. STP, 4P and marketing Strategy)
– Operating & Technology Plan
– Management & Organization
– Social Responsibility & Sustainability
– Financial Plan
– Supporting Exhibits
 Company Description
• Vision, Mission & Values
• Forms of Business
• Products and services
• Core competencies
• Goals & Development Stage
 Competition
– The economy
– Market analysis (Industry Analysis & Trends: size &
growth rate of industry; industry maturity, seasonal
factors, Regulation)
– Competitor analysis (competitive position, market
share distribution, global competition, future
competition, barriers to entry)
– SWOT
– Critical success factors
 Marketing Plans

• Segment & targeting (Potential Market,

Target Market)
• Positioning
• 4P (
Price: pricing strategy; Place, Promotion &
Product
)
 Operation & Technology Plan
• Location
• Layout
• Technology used
• Equipment & Furniture
• Production Capacity
• Work Plan & Schedulling (CPM/PERT/Gantt Charts)
• Perizinan / Licensing
• Quality control
• Flowchart Operations: Getting input, process &
Selling output
 Management & Organization

• Structure Organization
• Job Description & Job Specification
• Recruitment & Selection
• Compensation
• Regulation & Policies
 Social Responsibility & Sustainability

• Social responsibility
• Company policy
• Community involvement
• Environmental aspect
• Sustainability
 Financial Plan
• Plan Assumption
• Sources & Uses of fund
• Financial Structure
• Financial Forecasting: Balance sheet, income statements & cash
flow under normal conditions
• Financial Ratios
• Sensitivity Analysis: Financial forecasting based on optimistic and
pessimistic conditions
• Break Even Analysis
• Investment Analysis (Capital budgeting Techniques: Payback
period, Net present value & internal rate of return)