Our Training Journey

Day 01 Day 02 Day 03 Day 04 Day

Day05
05

• Funding
• Lean startup • Product
• Market research • Financial • Product design
• Team building • Project management design
• Digital marketing analysis • Business model
• Communication • Quality management • Business
• Time • Marketing • Pricing pivot
• Risk management model pivot
management challenges • Networking • Pitch deck
• Pitch deck
• partnership
Session outline
 Marketing introduction
 Market research
 Digital marketing
 Marketing challenges
Confusing Terminologies

• Marketing

• Sales

• Advertising

• Branding

• Marketing Management
Marketing definition
Exploring + Creating +Delivering

Value
Different from competitors

To satisfy the target Market NEEDS

Profitably
Marketing definition
Marketing is the process of getting people interested in your
company's product or service. This happens through market
research, analysis, and understanding your ideal customer's
interests. Marketing is related to all aspects of a business,
including product development, distribution methods, sales, and
advertising.
Marketing activities

Market Research STP Marketing mix

4 PS
Market research
Market research is the process
of examining an industry's
buyers, the product these
buyers want, and where they're
currently getting it.
Why market research
• Helps you understand the problem
• Helps you understand and know
your audience
• Helps you know your competitors
• Helps you understand how to help
• Makes your product market fit
• Helps you monitor your project
Market research
1. Market need
2. Market saturation
3. Market size
4. Competition analysis
5. Competitive advantage
6. Methods
1. Market Need
Most common types
• Functionality
• Price
• Convenience
• Experience
• Design
• Reliability
• Performance
• Compatibility
2. Market saturation
3. Market size
4. Competition Analysis
Target Market

Marketing strategies

Product/ service profile

Pricing & cost

SWOT

Competitive advantage
4. Competition analysis method
Chocolates
Brand
4. Competition analysis method
6. Methods
Market research golden rules

• CONTINUOUS • DON’T ASSUME

PROCESS • DON’T GENERALIZE
BREAK