MODELS OF

COMMUNICATION
1. SHANNON-WEAVER MODEL
• SOURCE (producer of message)
• TRANSMITTER (encoder of message into
signals)
• CHANNEL (signals adapted for transmission)
• RECEIVER ( decoder of message from the
signal)
• DESTINATION
2. TRANSACTION MODEL
• TWO-WAY PROCESS
• SENDER
• MESSAGE
• DECODES
• CHANNEL
• FEEDBACK
3. SCHRAMM MODEL
• SENDER
• ENCODER
• SIGNAL
• DECODER
• RECEIVER
• FEEDBACK
• BARRIER (NOISE)
 FUNCTIONS OF
COMMUNICATION
1. CONTROL
•Communication
functions to control
behavior
2. SOCIAL INTERACTION
•Communications
allows individuals to
interact with others
3. MOTIVATION
•Communication
motivates or
encourages people to
live better
4. EMOTIONAL EXPRESSION

•Communication
facilitates people’s
expression of their
feelings and emotions.
5.INFORMATION DISSEMINATION
•Communication
functions to convey
information
EXERCISE (1-10)
FEATURES OF AN EFFECTIVE
COMMUNICATION
7C’S OF COMMUNICATION
1. COMPLETENESS
Complete communication
is essential to the quality
of the communication
process in general .
2. CONCISENESS

•Making the
message direct to
the point
3. CONSIDERATION
• The speaker should consider
relevant information about his/her
receiver such s mood, background,
race, preference, education, status
and needs.
• It can easily being rapport
(connection) to the audience
4. CONCRETENESS
The message should be
supported by facts,
figures, and real-life
examples and situations
5. COURTESY
•Respect the culture,
values and beliefs of
the receiver
6. CLEARNESS
• Use of simple and specific words to
express ideas
• Should be focused on a single
objective in his/her speech so as
not to confuse the audience
7. CORRECTNESS
•Correctness in grammar
eliminates negative impact
on the audience and
increases the credibility and
effectiveness of the message