Note: The data and information in this document is reflective of a hypothetical situation and client.

This document is to be used for KPMG Virtual Internship purposes only.

Sprocket
Central Pty Ltd
Data analytics approach
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Agenda

1. Introduction
2. Data Exploration
3. Model Development
4. Interpretation
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Introduction

Data Insights to explore the customer analytics and to predict the

future customers

Exploring the data insights

Predicting future Customers
Predicting demanding Brands
Predicting Customer Brands
Segmenting customers
Clustering demand
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Data Exploration

Exploration based on Customer Segment Analysis

Total
 We will segment customers on the basis
35
of clusters with respect to their buying 30
behavior on the basis of last 3 years. 25
 Will try to find out which place & 20

product is more likely to be in demand 15

Total

 Which brand of Bicycle is in more 10

demand and what is the price people 5

likely to spend 0
s s s ex s
le cl
e le l le 2B
yc cy yc So cy
c eA
Bic Bi C Bi a r
t M k e
ia
n co H e W
G or O Tr
N
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Model Development

Developing Model for Predicting the new Customers, who are

likely to buy
Total
Will create a model based on the label data,
600
and will predict which customer to target
Will also give insights to target which
500

postcode 400 Total

300

200

100

0
NSW QLD VIC
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Interpretation

Interpreting :

 Exploring the data insights

 Predicting future Customers
 Predicting demanding Brands
 Predicting Customer Brands
 Segmenting customers
 Clustering demand
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Thank You