AI for Managers – S.

Prof. Soumen Manna

Music and Media Streaming Services
• Whether you are using Spotify, Netflix, or YouTube, AI is making the decisions for
you.
• You are going down the YouTube rabbit hole wasting countless hours just
watching the recommended videos. That recommended videos section has
become so good at knowing your taste that it’s scary.
Online Ads Network
• One of the biggest users of artificial intelligence is the online ad industry which
uses AI to not only track user statistics but also serve us ads based on those
statistics.
• AI has become so successful in determining our interests and serving us ads that
the global digital ad industry has crossed 300 billion US dollars mark in 2019.
Navigation and Travel
• Whether you are using Google or Apple Maps for navigating, or
calling an Uber, or booking a flight ticket, you are using AI.
Banking and Finance
• The banking and finance industry heavily relies on artificial intelligence for things
like customer service, fraud protection, investment, and more.
• The automated emails that you receive from banks whenever you do an out of
the ordinary transaction. Well, that’s AI watching over your account and trying to
warn you of any fraud.
• AI is also being trained to look at large samples of fraud data and find a pattern so
that you can be warned before it happens to you.
• When you hitch a little snag and chat with bank’s customer service, chances are
that you are chatting with an AI bot.
• The big players in the finance industry use AI to analyze data to find the best
avenues to invest money so they can get the most returns with the least risk.
Security and Surveillance
• It is not possible for humans to keep monitoring multiple monitors with feeds
from hundreds if not thousands of cameras at the same time, and hence, using AI
makes perfect sense.
• With technologies like object recognition and facial recognition getting better and
better every day, it won’t be long when all the security camera feeds are being
monitored by an AI and not a human.
Smart Speakers
• Aside from controlling smart home devices, smart speaker are also up to the task
for several things like sending quick messages, setting reminders, checking the
weather and getting the latest news.
• The global smart speaker market reached an unprecedented high in 2019 with
sales of 149.9 million units, which is a significant increase of 70% in 2018.
E-Commerce
• AI-driven algorithms have kind of given the much-needed impetus to e-
commerce to provide a more personalized experience.
• According to several reports, its usage has vastly increased sales and also played a
good part in building loyal relationships with customers.
• Companies take advantage of AI to deploy chatbots to collect pivotal data and
also predict purchases to create a customer-centric experience.
Machine Learning
• Machine learning, or ML, is an application of AI that provides computer systems
with the ability to automatically learn and improve from experience without
being explicitly programmed.
• ML focuses on the development of algorithms that can analyze data and make
predictions.
Neural Network
• Neural networks are computer systems modeled after neural connections in the
human brain.
• The artificial equivalent of a human neuron is a perceptron.
• Just like bundles of neurons create neural networks in the brain, stacks of
perceptrons create artificial neural networks in computer systems.
Neural Network
Deep Learning
• Deep learning, a subset of machine learning, utilizes a hierarchical level of
artificial neural networks to carry out the process of machine learning.
• Deep learning is a non-linear technique that is used in detecting objects,
recognizing speech, translating languages, and making decisions.
Deep Learning
Natural Language Processing (NLP)
• Natural Language Processing (NLP) is a branch of artificial intelligence that helps computers read,
interpret, and understand human language. It builds a technology which allows us to interact with
machines as in normal human to human conversation.
• Email filtering, Text summarization, Chatbots, Sentiment Analysis are the key applications of NLP.
Chatbot Example
Computer Vision
• Computer vision is an integral field of AI, enabling computers to
identify, process and interpret visual data.

• Computer vision is a technique that implements deep learning and

pattern identification to interpret the content of an image; including
the graphs, tables, and pictures within PDF documents, as well as,
other text and video.
Computer Vision Example
Cognitive Computing

• Cognitive computing is the use of computerized models to simulate

the human thought process in complex situations where the answers
may be ambiguous and uncertain.
• Its purpose is to imitate and improve interaction between humans
and machines.
• Cognitive computing seeks to recreate the human thought process in
a computer model, in this case, by understanding human language
and the meaning of images.
Cognitive Computing
Questions?