Doing Business in

Digital Times
Elizabeth Alexandria Lauren
042014353023
MM UA 55
 Chapter Snapshot

01 02 03
Every Business is a Business Process The Power of
Digital Business Management & Competitive
Improvement Advantage

04 05 06
Enterprise Technology How Your IT Expertise Adds Case Study
Trends Value to Your Performance
and Career
 McCain Foods, Ltd

Challenges
About the Company & Industry
Health and nutrition trends, slow growth
The global company manufactures, sells, and distributes through 2018
frozen food products to B2B clients. • Drop in demand for frozen foods
• Perishable inventory
• Technology dependent

Strategies
Dashboard for data analytics
& forecast to manage
operations and business
customers
1.1. Every Business is a Digital Business:
How businesses make money digitally
Information Technology Matters.
Cloud Computing, Big Data, Internet of Things (IoT)

• Shifting marketing trends:

• Powerful social influences  endorsers,
influencers
• Linked accounts  users become
marketers, unconsciously (repost,
promote)
• customized profiling  customized
offers according to preferences (e.g:
search engine)
Digital Business
Models
Digital business models refer to how
companies engage their customers
digitally to create value via websites,
social channels, and mobile devices.

Connected Products.
Wearable Technologies.
1.2. Business Process Management & Improvement:
Three components of business processes

● Marketing
● HRD
● Finance
 1.3. The Power of Competitive Advantage:
Agility, Responsiveness, Flexibility

Strategies for Competitive Advantage:

Cost leadership Operational effectiveness
Differentiation Customer-supplier lock-in
Niche Time
Alliance Entry barriers
Innovation Increase switching cost
Customer orientation
 1.4 Enterprise Technology Trends

More mobile business apps,

fewer docs on desktop

More socially engaged, but

subject to regulation

More near field communication

(NFC) technology
1.5 How IT Expertise Adds Value to Performance & Career
What company can do depends on their IT:
key strategic & tactical questions

Business Case:
Pei Wei Asian Diner’s Mobile & Cloud
Campaign
 Case Study:
The Role of IT in the 20th Era

The Right Mindset for Managing

IT doesn’t Matter
IT
Nicholas G.Carr Bensou M, Earl M

IT as a critical resource for

success, many investment for
IT, but now it only becomes
common expenditure that makes
no distinction.
 Vanishing Advantage
IT doesn’t Matter When a resource becomes essential to
competition but inconsequential to
Nicholas G.Carr strategy, the risks it creates become more
important than the advantage it provide.

Commoditization of IT
Corporate IT spending consistently
show that greater expenditures rarely
translate into superior financial
results, otherwise.

From Offense to Defense

New rules for IT management:
1. Spend less
2. Follow, don’t lead
3. Focus on vulnerabilities, not opportunity
 The Right Mindset for Managing IT

In Japan, IT is seen not as something special, different, and problematic, but rather as part of a fully integrated picture.

The Japanese preference for continuous improvement means that a lot of spending on IT comes in small steps.
Japanese
companies rarely
The Western bias is toward technology for technology's sake. The Japanese bias is toward appropriate
experience the IT technology.
problems so
common in the Although the labels "IT user" and "IT specialist" are accurate, they also help create two cultures.
West.
In Japan, if a system automates work that people can do better,
it is not considered a good system.
Bensou M
Earl M. Sometimes the most advanced form of IT makes sense; sometimes simpler forms will do. Sometimes high tech
should cohabit with low tech.

At the moment, Western managers are not inclined to think in terms of learning from Japan. But that could be a grave
error.
How the
Japanese and
the Western
frame IT

Bensou M
Earl M.
Thank You!
Elizabeth – MM UA 55
 Every Business is a
Digital Business

01
You can enter a subtitle here if you need it
 Use a graph to show your data

608 5,408
Followers Followers

5,608 5,408
Views Followers

5,608 5,608
Followers Followers
To modify this graph, click on it, follow
the link, change the data and paste the
new graph here
 You could use three columns, why not?

Mercury Jupiter Mars

Mercury is the closest It’s the fourth-brightest Despite being red, Mars is
planet to the Sun object in the sky a cold place
IT

Images reveal large amounts of data, so

remember: use an image instead of long
texts
A picture is worth a
thousand words
Awesome
words
Because key words are great for catching
your audience’s attention
 Reviewing concepts is a good idea

Mercury Venus Mars

Mercury is the closest planet Venus has a beautiful name, Despite being red, Mars is
to the Sun but it’s terribly hot actually a cold place

Jupiter Saturn Neptune

It’s the biggest planet in the Saturn is the ringed one and a Neptune is the farthest planet
Solar System gas giant from the Sun
Our history
Despite being red, Neptune is the
Mars is actually a farthest planet from
very cold place the Sun

2016 2017 2018 2019

Venus has a beautiful Mercury is the

name, but it’s terribly smallest closest
hot planet to the Sun
 How about porcentages

70% 90% 40%

Mercury is the smallest Venus has a beautiful Despite being red,
closest planet to the name, but it’s terribly Mars is actually a very
Sun hot cold place
 Our areas of expertise

Neptune Venus
Neptune is the farthest Venus is the second planet
planet from the Sun from the Sun

Mercury Mars
Mercury is the closest Despite being red, Mars is a
planet to the Sun cold place
 This is a table

Mass Diameter Surface Gravity

Mercury 0.06 0.38 0.38

Mars 0.11 0.53 0.38

Saturn 95.2 9.4 1.16

The Right Mindset for Managing IT
Bensou M, Earl M
 Infographics are a good idea

Gender Age

25-35

36-45

46-55
40% 60%
This is a map

Mercury is the smallest closest

planet to the Sun

Venus has a very beautiful name, but

it’s terribly hot

Despite being red, Mars is actually a

very cold place
 Our team

Helena James Jenna Doe

You can replace the You can replace the
image on the screen image on the screen
with your own with your own
4,498,300,000
Big numbers catch your audience’s attention
 Strategy
Step 1 Step 3 Step 5
Neptune is the farthest planet Jupiter is the biggest planet in Mercury is the closest planet
from the Sun the Solar System to the Sun

Step 2 Step 4
Venus has a beautiful name, Despite being red, Mars is a
but it’s terribly hot cold place
Budget

$333,000
Instagram

$386,000 $240,000
Facebook Twitter
Desktop software
You can replace the image on the
screen with your own work. Just
delete this one, add yours and center
it properly
Digital Business
Models
You can replace the image on the
screen with your own work. Just
delete this one, add yours and center it
properly
Mobile web
You can replace the image on the
screen with your own work. Just
delete this one, add yours and center
it properly
 Here you could state one of
your qualities

Here you could state one of

What sets us your qualities

apart? Here you could state one of

your qualities

Here you could state one of

your qualities
 Buyer persona

Age: 25-35 Job: Publicist

Gender: Female Income Range: $1500-$2000
Studies: Degree in Advertising Marital Status: Single
Location: Madrid, Spain Hobbies: Sports and social media

Goals Motivations
● Neptune is the
farthest planet 70% Mars
● Mercury is the closest
planet 50% Jupiter
● Venus has a beautiful
name 30% Saturn
 What platforms are we going to use?

Twitter WhatsApp LinkedIn

2010-2019 2010-2019 2010-2019
Mercury is the closest Venus has a beautiful Despite being red
planet to the Sun name, but it’s terribly Mars is actually a
hot cold place
 Process

1 2 3 4

Venus is the second Mercury is the Jupiter is the Despite being red,
planet from the Sun closest planet to the biggest planet in the Mars is a cold place
Sun Solar System
Thanks
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