Determine Your Own Fame

• Charles Schwab corporation strengthened its brand by enhancing the

customer experience by taking care of their investors.
• Enterprise Rent A Car established its own fame by renting the car to the
local people whose cars are unavailable temporarily.
• Chick=Fil=A’s food determined its own fame by serving the customers
with the best quality food than its competitors.
• Dial - A – Mattress build its own fame by following their core service
strategy, where thy use to sell mattress 24/7 and delivers the order within 2
hours if customer desired.
• Midwest Express determined its own fame by offering its unique premium
services to their customers. They also priced their air fares competitive
when compared to other air lines.
• Reliance Jio has strengthened its own fame by offering their services at
reasonable price that no other competitors has even thought of doing it.
 Conclusion
• Customer satisfaction is regarded as an important factor in
service sector, nothing is more powerful than the customers'
actual experience with the service. Hence strong service brands
try to cultivate their brand in customer minds by helping them
to better understand and visualize what they are buying, They
constantly communicate the importance of the service to their
customers.
• The above mentioned companies like Dial-A-Mattress, Chick-
ill-A, Midwest Express Air- lines and Enterprise Rent-A-Car
use their brand identity to explain their reason for being and try
to connect emotionally with their customers in order to create a
value for their customers