HYUNDAI MOTORS

Presented by:
Sapna kumawat
AUTOMOBILE
INDUSTRY
• In India there are 100 people per vehicle, while this figure is 82 in China. It is
expected that Indian automobile industry will achieve mass motorization status
by 2014.

 India is the fourth largest car market in Asia - recently crossed the 1 million
mark.

 Unlike the USA, the Indian passenger vehicle market is dominated by cars
(79%).

• The first automobile in India rolled in 1897 in Bombay.

• India is being recognized as potential emerging auto market.

• Foreign players are adding to their investments in Indian auto industry.

 HYUNDAI MOTORS

• The second largest car manufacturer and the

largest passenger car exporter from India.
.

• HMIL presently markets 33 variants of passenger

cars across segments.

• Hyundai has one of the most advanced research

and development facilities that focus on state of
the art product and design engineering and
rigorous quality enhancement.
HYUNDAI MOTORS

• Hyundai Motor Company (HMC), which came into being in

1967, is a division of Hyundai Kia Automotive Group,
headquartered at ‘SEOUL’ , the capital of South Korea.

• The company operates the world's largest integrated

automobile manufacturing facility at Ulnas in South Korea.
OBJECTIVE

• The objective of this trust is to address the

expectations of society and to initiate the
concrete steps to extend support in the field of
Health Care, Educational and Vocational training,
Environment, Road Safety, Art, Science and
Technology and much more.
MODELS OF HYUNDAI
• HYUNDAI ELANTRA.

• HYUNDAI ACCENT.

• HYUNDAI GETZ.

• HYUNDAI SANTRO XING.

• HYUNDAI SONATA EMBERA.

• HYUNDAI TERRACAN.

• HYUNDAI TUCSON.

• HYUNDAI VERNA.
Understanding of Indian market, STRENGTH
Ability to design product with
differentiating features,
Brand image and experience.

Heavy import tariffs, WEAKNESS

Unaffordable for Middle Class.

Loan facility, OPPORTUNITY

Indian rural market,
Foreign collaboration.

Threats from Chinese & Japan THREAT

manufactures,
Domestic competitors.
NEW INSIGHTS

• After making a foothold in the urban and semi-urban areas,

Hyundai Motors now desires to grasp India's rural markets which
are untapped by small car manufacturers so far.

• HMIL has entered into retail partnership with several Indian

financial institutions like HDFC Bank, ICICI Bank, Mahindra Finance,
Punjab National Bank and Sundaram Finance.

• HMIL has strategic tie ups with Syndicate Bank, Bank of

India, Punjab National bank, Canara Bank, Bank of
Baroda and Corporation Bank.
AWARDS
 Hyundai wins the DHL-CNBC Tv18
International Trade Awards 2008-09.

 “Hyundai Motor wins the ‘Manufacturer

of the Year’ award at the NDTV Profit
Car & Bike Awards 2009.

 Indian Car Of The Year 2008.

 Car of the Year.

• Compact Car of the Year.

• Car of the Year 2008 .

• Small Car of the Year 2008

.

• Aaj Tak Viewers Choice Award.

• JD Power Asia Pacific Intial Quality Study (IQS) .

THANK
YOU