BIG BASKET

•BY:                                                         
•GROUP 08 
•Simran Grover (19PGDM128)
•Abhishek Sanghai (19PGDM141)
•Karan Kapoor (19PGDM158)
•Subindu Halder (19PGDM200)
•Soumik Mal (19PGDM260)
•Sounak Chakraborty (19PGDM261)
 Value Proposition offered by Big Basket-

• Cheaper rates- BB provided cheaper rates in most of the products (EHIBIT 6)

Will value • BB allowed the customers to do grocery shopping 24/7 and at the comfort of their home

propositions offered •
thus providing them convenience better than the brick and mortar retailers

BB provided customers with user friendly website and various and easy payment
by BB permanently options

change the • They had customer centric approach and provided superior quality products at
reasonable prices to retain the customers

shopping habits of Yes, The value propositions offered by Big basket will change the shopping habits of
consumers
consumers and • Internet penetration
help reaping long • Customers are signing up at the rate of 20% per year with 65% retention

term benefits? • Market potential of India at 2013 was $1 Billion and is expected to reach $17 Billion by 2017

• A huge time is spent on grocery stores and the consumers tend to find it tiring and wastage of
time.
What are
For an online grocery stores like Big Basket, the customer segmentation
strategies were based on the problems that the customers faced through the
offline grocery stores.

customer Working couples who have scarcity of time as an issue because they wont be
able to enjoy their weekends spending them on grocery store.

segmentation Tech savvy males, working women involved in party purchases or weekly
purchases also consider Bigbasket as a boon.

strategies of Middle class segment constituting only 5% of the total population are also a
segment of target customers

online grocery Double income post graduates who once lived abroad and are ready to pay
more for convenience.

stores like BB? Planned buyers and not impulse purchasers

The profitability of BB in
light of resources,
capabilities, investors and
critics
There are many capabilities of big basket in the long run:
• It will be very easy to access with its design
• Quick browsing can be done through the app that is created •
Receipt for the order will be given immediately
• Shopping can be done anytime
• They have high Margins
The profitability of big basket are as follows:
• Big Basket offers 25 warehouse which gives them good
profit
• 63 storage facilities.
• The company claims to have 3 million repeat customer and
its targeting revenue of 1900 crore
5. How online Big basket is expecting a growth of $150
billion in 2017 to $334 billion 2022
grocery stores are 2.9% is online grocery sales and the
market is wide in 2017
expected to It has been seen that there is a mid point
perform globally? for its operations in the US, mature market
in Korea and in China, small growth is
Why is India experienced as it has a lot of retail stores.

different from In India hybrid stores are said to become

more prominent
other markets? Competitors like Aaram Shops expands
soon as they are not pure online retailers