Professional Documents
Culture Documents
ON AVERAGE WE ARE EXPOSED TO 5,000 THE PERCENTAGE THAT WE ACTUALLY DESPITE THIS, MARKETERS EXPECT A HUGE
BRAND MESSAGES EVERYDAY BUT WE ARE ENGAGE WITH IS TINY AND THE PERCENTAGE AMOUNT OF COGNITIVE REFLECTION TO BE
ONLY AWARE OF ABOUT 86 WITH ONLY 12 THAT HAS ANY EFFECT IS EVEN SMALLER APPLIED TO CONSUMING THEIR BRAND
MAKING A LASTING IMPRESSION. MESSAGES, SPENDING A LOT OF MONEY ON
MARKETING TECHNIQUES.
Central Knowledge
question
How do emotions affect decision making processes?