Writing Problem and Hypothesis

Statements for Business Research(20)

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Setting of work proposal :
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Work problem :
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Quantitative specification of problem :

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Importance of problem :
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Project need : ,
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Work objective : ?
Methodology to achieve objective
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Anticipated results :
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Contribution to field :
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()
Home to Science-based Industrial Park, Industrial
Technology Research Institute, as well as several universities and
academic institutions. Hsinchu City residents have a high purchasing
power, as evidenced by the annual rise in the consumer price index
and the increasin importance that advertising plays in influencing
consumer behavior. However, given the lack of marketing
research on consumer demand in Hsinchu City, most companies rely
on their own subjective judgment when assessing the market potential
of a certain niche. Unaware of consumer trends and the make up of
consumers in Hsinchu City, several poor investments were made while
other investment opportunities were neglected. For
instance, according to recent statistics, effective advertising can create
a shift in 90% of all consumer decisions, explaining why many
companies heavily invest in advertising. The inability of a
companys subjective judgment and previous marketing research to
fully understand the characteristics of consumers in Hsinchu City will
lead to a continued loss of revenues and lost market opportunities.
Therefore, the characteristics of consumers in Hsinchu
City must be analyzed to understand how effective advertising
influences the purchasing behavior of various customers.
()
The characteristics of consumers in Hsinchu City
can be analyzed to understand how effective advertising
influences the purchasing behavior of various customers.
To do so, a questionnaire can be
designed to elicit customer data and preferences.
Characteristics of consumers in Hsinchu City can then be
identified and analyzed using SPSS statistical software.
Next, exactly how effective advertising impacts the
purchasing behavior of consumers can be understood
using ANOVA analysis. As anticipated, analysis
results can provide valuable information regarding the
characteristics of consumers in Hsinchu City by building
upon previous marketing research that neglected this
growth sector.
()
In addition to compensating for the subjective
judgment of investors and the limitations of previous
marketing research, results of this study can provide further
insight into the purchasing behavior of Hsinchu City
residents, making it a valuable reference for investors and
urban planners. (NOTE : Add 2 more sentences that
describe more thoroughly how the proposed method
contributes to a particular field or sector)
()
Since implementation of the National Health Insurance
scheme in Taiwan, the medical sector has heavily emphasized
minimizing operating cots and enhancing medical quality
simultaneously. Given advances in medical-oriented information
technology in clinical practice, hospitals have widely adopted an
outsourcing policy for the development and maintenance of information
systems. As hospitals strive to select information technology
contractors that meet their particular outsourcing needs, the medical
sector urgently needs evaluation criteria for outsourcing to information
technology contractors to alleviate unnecessary risks and achieve an
excellent performance. However, conventional decision-
making methods can not evaluate efficiently and objectively which
outsourcing contractors are the most appropriate. For instance, an
insufficient rank for particular criteria makes it impossible to establish
an evaluation model to select the most appropriate information system
contractor. (NOTE : Add 2 sentences that describe characteristics of
the problem or statistics that reflect its severity)
()
Restated, the ability of a hospitals
information system to select an appropriate contractor is of
priority concern in an outsourcing policy. The
inability to formulate a standard operating process as an
alternative to conventional decision-making methods
makes it impossible to provide a similar criteria when
selecting a contractor. Hospitals incapable of selecting an
appropriate outsourcing contractor will incur increased
costs in software updating, safeguarding, and repairs.
Therefore, a selection model for medical
information system outsourcing must be developed to
evaluate the reliability of potential contractors.
()
A selection model for medical information system
outsourcing can be developed to evaluate the reliability of potential
contractors. The proposed model can integrate various evaluation
criteria suitable for the medical sector, thus ensuring excellent software
quality that complies with National Health Insurance regulation.
To do so, the nominal group technique of Delbec and Van de
Ven can be adopted to accumulate the results of interviews and experts
in the field and, then, apply those results for use in evaluation criteria.
Two evaluation methods can then be used to compare the processes
for selecting potential vendors. Next, analytic hierarchy process (AHP)
can be used to establish evaluation criteria for the proposed framework.
Additionally, using the AHP model, a survey can be designed using a
two-pair comparison in order to respond to HIS outsourcing demand
scores for each item. Moreover, fuzzy set theory can be combined with
AHP to calculate the weights and optimum scheme.
()
As anticipated, the proposed selection model for
medical information system outsourcing can facilitate clinicians
in decision making and assist with the HIS outsourcing selection.
The evaluation results can provide hospital administrators with a
decision-making and evaluation criteria that actively encourages
the medical sector outsource to information technology
contractors. In addition to avoiding unnecessary
risks and reducing overhead costs, the proposed selection
model can incorporate an AHP evaluation model and several
evaluation criteria for large-scale hospitals outsourcing their
technological needs. (NOTE : Add 2 more sentences that
describe more thoroughly how the proposed method contributes
to a particular field or sector)
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