Chapter One

Communication
 Nature of communication
• Has no agreed upon definition
• No disagreement that we all communicate
• Communicate for various purposes
• Communicate through many ways including:
– Language/Speech
– Body language
• Is multidisciplinary
 Process of communication
• The process includes:
– Sender/encoder
– Message
– Medium/Channel
– Receiver/decoder
– Feedback
– Context
Models of communication
Models contd.
 Models contd..
• Schramm’s model of communication
 Model contd.
Wood’s model of communication
 Principles of Communication
• Clarity
• Completeness
• Conciseness
• Concreteness
• Consideration
• Correctness
• Courtesy
 Categorizing communication
• Intra-personal communication
• Inter-personal communication
• Group
• Organizational
• Public
• Intercultural
• Mass and social media
Categorizing communication by context

• Non-mediated
• Mediated
 Categorizing communication by mode

• Non-verbal
• Verbal
 Categorizing communication by audience

• Community
• Consumer
• Family
• Pro-poor
• Public
• Youth
 Categorizing communication by specialty
areas
• Business
• Development
• Health
• International
• Management
• Popular
• Professional
• Science
• Technical