Professional Documents
Culture Documents
Environment
Determine
Determinedesign
design
Strategy or Technology
ororganizational
organizational
structure
structure
Human
Resources
Determinants of Structure
The environment: The quicker the environment
changes, the more problems face managers.
• Structure must be more flexible when environmental
change is rapid.
– Usually need to decentralize authority.
Strategy: Different strategies require the use of
different structures.
• A differentiation strategy needs a flexible structure,
low cost may need a more formal structure.
• Increased vertical integration or diversification also
requires a more flexible structure.
Determinants of Structure
– Technology: The combination of skills, knowledge,
tools, equipment, computers and machines used in the
organization.
• More complex technology makes it harder for managers to
regulate the organization. Technology can be measured by:
– Task Variety: new problems a manager encounters.
– Task Analyzability: programmed solutions available to a
manager to solve problems.
• High task variety and low analyzability present many unique
problems to managers.
– Flexible structure works best in these conditions.
• Low task variety and high analyzability allow managers to
rely on established procedures.
Technology & People
Small Batch Technology: produces small quantities of
one-of-a-kind products.
• Based on the skills of the workers who need a flexible
structure.
Mass Production Technology: automated machines
make high volumes of standard products.
• Workers perform repetitive tasks so a formal structure works
well.
Continuous Process Technology: totally mechanized
systems of automatic machines.
• Workers must watch for unexpected problems and react
quickly. A flexible structure is needed here.
Determinants of Structure
Human Resources: the final factor affecting
organizational structure.
• Higher skilled workers who need to work in
teams usually need a more flexible structure.
• Higher skilled workers often have professional
norms (CPA’s, physicians).
C la r k J o h n s o n
CEO
E x e c . V .P . S e n io r V . P . S e n io r V . P .
F in a n c e & A d m in . S to re s L o g is t ic s
V .P . T a x V . P . C o n t r o lle r V .P .
D is t r ib u t io n
V .P . M IS D ir e c t o r
C o r p . P la n n in g D ir e c t o r
T r a n s p o r t a t io n
Divisional Structures
• A division is a collection of functions working
together to produce a product.
• Divisions create smaller, manageable parts of a
firm.
• Divisions develop a business-level strategy to
compete.
• A division has marketing, finance, and other
functions.
• Functional managers report to divisional managers
who then report to corporate management.
Divisional Structures
– Product structure: divisions created according
to the type of product or service.
– Geographic structure: divisions based on the
area of a country or world served.
– Market structure: divisions based on the types
of customers served.
Product Structure
CEO
C o r p o r a tio n
C o rp o ra te
M a n a g e rs
W a s h in g M a c h in e L ig h tin g T e le v is io n
D iv is io n D iv is io n D iv is io n
Geographic Structure
CEO
C o r p o r a tio n
C o rp o r a te
M a n a g e rs
N o rth e rn W e s te rn S o u th e rn E a s te rn
R e g io n R e g io n R e g io n R e g io n
Market Structure
CEO
C o r p o r a tio n
C o rp o ra te
M a n a g e rs
L a r g e B u s in e s s S m a ll B u s in e s s E d u c a tio n a l In d iv id u a l
C u s to m e rs C u s to m e rs In s titu tio n s C u s to m e rs
Global Structures
relationships.
• Very flexible and can respond rapidly to change.
problems.
– Functional manager gives different directions than
product manager and employee cannot satisfy both.
– Product Team Structure: no 2-way reporting and
the members are permanently assigned to the team
and empowered to bring a product to market.
Matrix Structure
CEO
Func.
Managers
Product
Team Managers
team A
Product
team B
Product Team
Product
team C
Func.
Managers
manager manages.
• Line authority: managers in the direct chain of
command for production of goods or services.
Example: Sales
• Staff authority: managers in positions that give
advice to line managers. Example: Legal
Tall & Flat Organizations
– Tall structures have many levels of authority relative
to the organization’s size.
• As levels in the hierarchy increase, communication
gets difficult.
• The extra levels result in more time being taken to
implement decisions.
• Communications can also become garbled as it is
• Authority
– The power vested in a manager to make
decisions and use resources to achieve
organizational goals by virtue of his position in
an organization
Allocating Authority
• Hierarchy of Authority
– An organization’s chain of command,
specifying the relative authority of each
manager.
• Span of Control: the number of subordinates
who report directly to a manager
Allocating Authority
• Line Manager
– Someone in the direct line or chain of
command who has formal authority over
people and resources
• Staff Manager
– Managers who are functional-area specialists
that give advice to line managers.
The Hierarchy of Authority and Span of Control at McDonald’s
Corporation
10-43
Organizational Culture
• Organizational culture
– shared set of beliefs, expectations, values, and
norms that influence how members of an
organization relate to one another and cooperate
to achieve organizational goals
Sources of an Organization’s Culture
Characteristics of Organizational
Members
• Ultimate source of organizational culture is
the people that make up the organization
• Members become similar over time which
may hinder their ability to adapt and respond
to changes in the environment
Organizational Ethics
• Organizational Ethics
– moral values, beliefs, and rules that establish the
appropriate way for an organization and its
members to deal with each other and people
outside the organization
Employment Relationship
• Human resource policies:
– Can influence how hard employees will work to
achieve the organization’s goals,
– How attached they will be to it
– Whether or not they will buy into its values and
norms
Organizational Structure
• In a centralized organization:
– people have little autonomy
– norms that focus on being cautious, obeying
authority, and respecting traditions emerge
– predictability and stability are desired goals
Organizational Structure
• In a flat, decentralized structure:
– people have more freedom to choose and control
their own activities
– norms that focus on being creative and
courageous and taking risks appear
– gives rise to a culture in which innovation and
flexibility are desired goals.
Centralization and Decentralization
• Centralization
– A function of how much decision-making authority
is pushed down to lower levels in an organization;
the more centralized an organization, the higher
the level at which decisions are made
• Decentralization
– The pushing down of decision-making authority to
the lowest levels of an organization
Some Benefits of Decentralization
• Saves on costs of communication and
information transfer
• Improves swiftness of reacting to market
changes [e.g. Because of less specialization,
more multi-tasking]
• Reduction in costs of monitoring
• Increase in employee involvement and job
satisfaction (so more productive)
Some Costs of Decentralization
• Duplication of information
• More “mistakes” (e.g. co-ordination in price
setting)
• Agency issues
• Harder to exploit returns to
scale/specialization
• More stress so decrease in job satisfaction and
productivity?
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