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Green Human Resource Management

Chapter · January 2019


DOI: 10.1007/978-3-319-71062-4_113-1

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Ana Labella-Fernández Javier Martínez-del-Río


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G

Green Human Resource toward enhancing the overall environmental


Management sustainability orientation of all of the functions
and dimensions of an organization.
A. Labella-Fernández1 and J. Martínez-del-Río2 These best practices include green recruitment
1
Business and Economics Department, University and selection, green education and training,
of Almeria, Almería, Spain rewards systems, appraisal and performance man-
2
Business and Economics Department, University agement, involvement, employee empowerment
of Almeria, Almería, Spain in environmental issues, green communication,
and green teamwork (Jabbour et al. 2010;
Renwick et al. 2013).
Synonyms

Environmental human resource management; Introduction: The Logic Form


Green HRM Implementing Green HRM

Several studies have emphasized the importance


Definitions of employee contributions to achieving environ-
mentally sustainable production systems (e.g.,
During the 2000s, researchers realized the Hart 1995; Jackson et al. 2011; Martínez-del-Río
importance of studies of Green Human Resource et al. 2012; Renwick et al. 2013; Russo and Fouts
Management (HRM) as a topic at the intersection 1997). Environmental sustainability requires the
of corporate environmental sustainability and attraction and selection of employees motivated
HRM (e.g., Aiman-Smith et al. 2001; Albinger by environmental concerns.
and Freeman 2000; del Brío et al. 2007). Corporate environmental issues are typically
Green HRM can be defined as a set of complex, changing, and multifaceted. For
people-centered practices oriented toward devel- instance, there is growing awareness of the
oping and maintaining the workforce’s abilities, implications of the extensive use of plastics in
motivation, and opportunities to contribute to production systems for wildlife. A company
an organization’s economic and environmental producing food packaging that relies on plastics
sustainability (e.g., Martínez-del-Río et al. 2012; as the primary raw material might require com-
Renwick et al. 2013). Therefore, it can be con- plex knowledge related to product redesign and
ceived as a set of best HRM practices oriented biodegradable new materials to adapt corporate

© Springer Nature Switzerland AG 2019


W. Leal Filho et al. (eds.), Responsible Consumption and Production,Encyclopedia of the UN Sustainable
Development Goals, https://doi.org/10.1007/978-3-319-71062-4_113-1
2 Green Human Resource Management

processes to less-polluting raw materials. The The objective of this book entry is to explain
problem is changing because, for a long time, what green HRM is, as well as to expose how
plastics were regarded as a recyclable, more sus- this phenomenon can contribute to Sustainable
tainable solution than other options (e.g., paper, Development Goal 12: Ensure sustainable
glass). The new evidence requires adaptation consumption and production patterns.
from companies and employees. Finally, the prob-
lem is multifaceted because microplastics entail
implications for wildlife, but customers might
How to Implement Environmental
also perceive microplastics to be in contact with
Sustainability: Green HRM as a Bottom-
food, endangering their personal health. To
Up Approach
approach complex, changing, and multifaceted
environmental issues, the ongoing training,
Moved by stakeholders (Sharma and Henriques
motivation, and retention of a talented workforce
2005) and institutional – e.g., regulatory – and
are necessary.
competitive pressures (e.g., Bansal and Roth
The primary and most evident rationale for
2000), increasing numbers of firms have explicitly
implementing green HRM is to create a “green
introduced environmental sustainability into their
workforce that understands, appreciates, and prac-
values and mission statements. As a consequence,
tices green initiatives and maintains its green
firms are increasingly setting sustainability as a
objectives all throughout the HRM process
strategic goal to later introduce sustainability to
of recruiting, hiring, training, compensating,
lower firm levels. This approach represents a “top-
developing, and advancing the firms human cap-
down” perspective in which top management
ital” (Mathapati 2013). In other words, the most
establishes sustainability as a strategic goal, and
evident goal is to create the most suitable human
middle managers and employees must determine
capital to obtain sustainability-related competitive
how to implement it.
advantages such as green products or increased
Alternatively, environmental sustainability
eco-efficiency. Therefore, green HRM may
implementation can be approached as an
ultimately improve economic performance by
emerging, bottom-up process (Dangelico 2015).
generating competitive advantages related to
Eco-initiatives frequently emerge from creative
environmental sustainability (e.g., del Brío et
ideas from bottom-line employees (Fernández
al. 2007; Carmona-Moreno et al. 2012; Martí-
et al. 2003), and environmental strategies
nez-del-Río 2012).
depend to a great extent on employees’ behavior,
Interestingly, there is another way in which
commitment, involvement, and dedication (Daily
green HRM may contribute to the firm’s goals.
et al. 2009). Effective environmental sustainabil-
Several studies are finding cumulative evidence
ity requires crucial contributions from HRM
suggesting that green HRM can be a useful tool to
(Rothenberg 2003; Govindarajulu and Daily
achieve the most general HRM goals of firms,
2004). The extant literature has stressed the influ-
such as enhancing overall employee motivation,
ence of human factors on companies’ environ-
attracting talented candidates, and retaining most
mental policies. For example, Ramus and Steger
valuable employees. For instance, Turban and
(2000) assessed the relationships of environmen-
Greening (1996) and Jones et al. (2014) found
tal policy with supervisory support behaviors
that a green reputation effectively attracts most
and employee environmental initiatives. Boiral
talented prospect employees and Delmas
(2009) emphasizes the role of environmental cit-
and Pekovic (2013) found that the adoption of
izenship behaviors. Russo and Harrison (2005)
environmental standards increase employee
studied the link between compensation systems
productivity. Therefore, green HRM may also
and environmental results. In addition, it has
improve economic performance by contributing
frequently been argued that proactive environ-
to HRM-related competitive advantages such as
mental strategies are human resources based (e.
superior human capital, employees’ involvement,
g., Hart 1995; Aragón-Correa and Sharma 2003).
and skills repertoire.
Green Human Resource Management 3

In this sense, green HRM can be conceived What hampers green HRM implementation
as an approach to implementing environmental processes? Yuriev et al. (2018) conducted a
sustainability. Green HRM practices are systematic literature review of the empirical
instrumental to generating a bottom-up and studies addressing this question. The authors
cross-functional process based on employee categorized the obstacles into organizational and
involvement and contributions through new individual. Organizational barriers include non-
ideas, common values and goals, the use of envi- green corporate values, poor communication,
ronment-related skills and knowledge, shared lack of management commitment and support
meanings, etc., which “spread up” through regarding ecological issues, and non-authentic
formal and informal daily interactions and deci- pro-environmental goals. Individual barriers
sion-making. By aligning practices such as train- include environmental attitudes and values, lack
ing, selection, recruitment, rewards, and of knowledge, social norms, perceptions of self-
performance evaluation toward environmental efficacy, and time pressures. Most of the organi-
sustainability, green HRM facilitates the process zational barriers were proved not to influence
of the successful formulation and implementation intentions but actions, while individual barriers
of corporate environmental sustainability (Daily influenced staff intentions in going green.
and Huang 2001).
Dangelico (2015) recommended some
initiatives based on green HRM to implement
Green Human Resource Practices
sustainability as a bottom-up process:
Green HRM has a multidimensional nature and
• Create a favorable business environment with
consists of diverse groups of best practices (Ren-
high levels of environmental orientation and
wick et al. 2013; Tang et al. 2018). These best
awareness.
practices resemble the Ability–Motivation–Op-
• Provide employees with the appropriate
portunity model (Appelbaum et al. 2000),
training to improve environmental compe-
suggesting that human resource practices enhance
tences and awareness.
firm performance through increases in employees’
• Implement awards systems to praise and
abilities, motivations, and opportunities. Applied
reward employees’ environmental efforts and
to green HRM, the logic is similar. The goal is to
achievements.
achieve environmental sustainability through
• Provide adequate support from top managers
increases in employees’ abilities (i.e., attracting
to employees in environmental challenges.
and training employees with relevant environ-
mental skills), motivations (i.e., rewarding
A bottom-up approach also emphasizes the employees for environmental achievements, per-
importance of tacit knowledge in environmental formance appraisals including environmental
sustainability. The environmental initiatives issues), and opportunities (i.e., communication
of employees not only come from explicit of environmental ideas, teamwork applied to
knowledge but also, most frequently, they rely environmental goals).
on tacit knowledge (Boiral 2002). Due to their Table 1 illustrates most commonly used green
physical proximity to the production processes, human resource practices. This table does not
employees frequently hold valuable tacit knowl- intend to be exhaustive or exclude other HRM
edge about the production process that is practices that can also be considered “green.”
not written in any procedure and is unknown by In the following sections, we explain in detail
middle and top management. Emphasizing the the most common practices of green HRM.
role of bottom-line employees facilitates the use
of employees’ tacit knowledge in the struggle to
achieve environmental sustainability.
4 Green Human Resource Management

Green Human Resource Management, Table 1 Summary of green human resource practices
Dimension Green human resource practices
Green recruitment and selection Using green employer branding to attract green employees (App et al. 2012)
Improving organization’s green reputation (Turban and Greening 1996)
Recruiting employees who have environmental awareness (del Brío et al. 2007)
Including environmental aspects in job descriptions and candidate specifications
(Renwick et al. 2013)
Evaluating candidates’ environmental knowledge, values, and beliefs (Renwick
et al. 2013)
Displaying information about environmental activities in the recruitment process
(Ehnert 2009)
Including information about environmental activities of the organization in
recruitment websites (Ehnert 2009)
Green education and training Providing specific training to technical staff on issues such as more efficient
technologies, new materials, recycling processes, waste treatment, or process
redesign
Developing training programs on broader, industry-specific environmental
issues to enhance employees’ awareness of the environmental impact of their
organization’s activities (Bansal and Roth 2000; Ramus 2001)
Developing training programs which provide the necessary knowledge to
develop preventive solutions (Tang et al. 2018)
Implementing experiential practices with educational purpose, such as employee
gardens (Jackson and Seo 2010)
Pay and reward systems Implementing economic incentives related to the achievement of environmental
objectives
Recognition-based rewards for environmental initiatives such as merit
certificates, recognition in the organization’s newsletter or the greening monthly
award (Ramus 2001)
Including non-monetary rewards such as paid vacations, time off, and gift
certificates (Govindarajulu and Daily 2004)
Providing financial or tax incentives for environmental initiatives, for instance,
bicycle loans, use of less-polluting cars (Tang et al. 2018)
Offering green benefits (transport/travel) in preference to give out prepaid cards
to purchase green products (Tang et al. 2018)
Green appraisal and performance Using green performance indicators in PM system and appraisals (Zibarras and
management Coan 2015)
Setting green goals and responsibilities for managers and employees (Milliman
and Clair 1996)
Evaluating green outcomes of managers and employees (Tang et al. 2018)
Providing employees with constructive feedback about environmental issues
(Jabbour et al. 2010)
Green communication Implementing environmental information and idea-sharing program (Spreitzer et
al. 2005)
Implementing a communication policy with several formal or informal
communication channels (Renwick et al. 2013)
Promoting a participatory and open-style communication for employees (Ramus
2001)
Using environmental reports or newsletters to get employees informed about
environmental priorities and goals of organization (Ketokivi and Castaner 2004)
(continued)
Green Human Resource Management 5

Green Human Resource Management, Table 1 (continued)


Dimension Green human resource practices
Green teams Using cross-functional teams to address environmental issues or crises (Denton
1999)
Including environmentally aware staff in new product development and quality
teams
Using functional teams to implement environmental plans and strategies
(Govindarajulu and Daily 2004)
Empowerment and supportive Fostering employee participation in environmental management (Remmen and
managerial behaviors Lorentzen 2000)
Extensive support from managers to employees in environmental issues (Ramus
and Steger 2000)
Setting out a clear environmental vision (Harris and Crane 2002)

Practices Oriented Toward Improving stance from a firm as a signal of the firm’s future
Employees’ Green Abilities behavior (Turban and Greening 1996; Jones et al.
2014). Accordingly, organizations are using
Green Recruitment and Selection “green employer branding” (App et al. 2012)
To manage the challenges associated with and are displaying information about environ-
the natural environment, organizations should mental activities during the recruitment process
attract, recruit, and select people intrinsically to enhance their attractiveness to the most con-
motivated to display pro-environmental behaviors scious and aware candidates (Ehnert 2009). In this
(Jabbour and Santos 2008), particularly high- vein, an organization’s green reputation is crucial
quality recruits. Employees with greater environ- to attracting job seekers who identify with orga-
mental awareness will be more willing to apply nization’s values. Willness and Jones (2013)
their environmental knowledge in the operational suggested that signaling-based mechanisms
process, in turn improving the environmental should be used during the recruitment process.
performance of their organizations (e.g., del Brío Job seekers thus can (1) perceive that their own
et al. 2007). Moreover, it is necessary to have environmental values and the firm’s values are
employees who are willing to become involved strongly fitted, (2) consider information regarding
and to volunteer in environmental management the organization’s environmental and social per-
activities. Selection is crucial to selecting formance as a signal of the future relationship
employees with environmental knowledge and between employer and employees, and (3) feel a
training them to fit the organization’s environment sense of pride in working for a firm with a green
and culture (Vlachos 2009). In the selection reputation (Willness and Jones 2013; Zibarras and
process, interviews and evaluations to draw out Coan 2015).
candidates’ environmental knowledge, values,
and beliefs should be conducted to ensure that
Green Education and Training
the candidates are fit for the job. Job descriptions
Extensive employee training on environmental
and candidate specifications that reflect the envi-
issues has a significant effect on overall environ-
ronmental aspects of the job have been identified
mental sustainability (e.g., Ramus 2001). Green
in the literature as useful to recruiting employees
education and training programs enhance
with environmental knowledge and values (Ren-
employee awareness of the environmental impact
wick et al. 2013).
of their organizations’ activities (Bansal and Roth
Conversely, job seekers can be attracted by a
2000). Training involves employees intellectually
firm’s environmental reputation. Prospective
and emotionally in environmental issues and
employees can perceive a strong environmental
informs them about possible solutions to current
6 Green Human Resource Management

problems (Fernández et al. 2003). Environmen- formal training to improve environmental skills
tally aware employees are more likely to suggest and the employees’ motivations (e.g., Todd 2010).
ideas and initiatives to preserve the environment, Jackson and Seo (2010) emphasized the relevance
such as methods for recycling and reusing waste, of experiential practices. For instance, organiza-
solutions for environmental problems, or identifi- tions such as Google and Intel have established
cation of pollution sources (Sammalisto and employee gardens on company facilities, where
Brorson 2008). Employee-enhanced environmen- employees can help in growing the gardens and
tal awareness also facilitates a mass critique of even organic vegetables, which are later used
employees embracing top-management plans as food in company cafeterias and restaurants.
and goals about environmental sustainability and These initiatives can be introduced with educa-
decreases resistance to change regarding environ- tional purposes to help employees learn environ-
mental issues. mental sustainability informally.
In addition to increasing employee awareness,
green training programs can also improve Practices Oriented Toward Improving
employees’ specific knowledge and skills regard- Employees’ Motivations to Engage in
ing environmental activities (Tang et al. 2018). Environmental Issues
Firms’ environmental initiatives demand new
practices and knowledge. Environmental manage- Pay and Reward Systems
ment activities are usually complex and require Reward systems are widely seen in the literature
specific skills that can only be acquired through as a catalyst in motivating employees and
specific training. increasing their commitment with environmental
Several theories can facilitate understanding tasks, processes, and objectives (Patton and Daley
of the effect of training. Reinforcement theory 1998; Govindarajulu and Daily 2004). The aim of
proposes that training provides a positive outcome a reward system is to attract, retain, and
if training programs are aligned with organiza- motivate employees to achieve environmental
tional goals (Skinner 2014). Careful planning goals (Renwick et al. 2013). In fact, Jackson
of any environmental training program is of and Seo (2010) suggested that rewards and
paramount importance to attaining relevant incentives could be the most powerful way of
environmental goals. Although training programs aligning organizational environmental goals
should be tailored in accordance to firm specific- with employees’ self-interest goals among all of
ities, training should be cross-functional to the practices that constitute the human resource
increase employees’ overall environmental system up. Monetary (e.g., incentives and
awareness and should include topics such as new bonuses) and non-monetary (e.g., recognition
technologies, new materials, product and process and praise) rewards have been found to favor
redesign, environmental life-cycle assessment, job satisfaction and work motivation (Lawler
environmental goal setting, waste monitoring, 1973). Researchers have suggested that a combi-
and so on. nation of both monetary and non-monetary
Social learning theory suggests that employees rewards would be more effective in motivating
learn in a social context. New skills and behaviors employees (Renwick et al. 2013). Berrone and
can also be learned by observing and imitating Gomez-Mejia (2009) found empirical evidence
others (Ismail 2017). Therefore, awareness that environmental performance is positively
and knowledge can become more widespread associated with CEO long-term pay. Along the
among employees through social interactions. same line, Cordeiro and Sarkis (2008) found
Employees can informally learn from their col- that top executive compensation was positively
leagues with environmental expertise in contexts related to environmental performance only
with a positive “green work climate” (Tang et al. in firms with an explicit linkage between
2018). In this sense, voluntary participation environmental performance and top executive
in environmental programs could complement compensation.
Green Human Resource Management 7

Regarding nonfinancial rewards, Ramus environmental risks and goals of a different


(2001) revealed that recognition and praise of nature, and collecting objective data about these
environmental initiatives are essential to goals and risks is frequently costly and complex.
supporting eco-innovation and increasing For this reason, most firms limit green appraisals
the commitment to environmental policies. and PM to plant or division managers and execu-
Recognition in the organization’s newsletter, tives (Milliman and Clair 1996).
public cheering of employees’ environmental A green appraisal and PM system requires
initiatives, and giving merit certificates to setting green goals for all employees, creating
individuals and teams, among other measures, green performance indicators, evaluating and
are frequently effective in motivating employees analyzing employees’ green outcomes, and using
(Enander and Pannullo 1990). Govindarajulu disbenefits (Tang et al. 2018). First, setting green
and Daily (2004) included paid vacations, time goals for all employees means putting environ-
off, and gift certificates among non-monetary mental objectives into an action plan for all of the
environmental rewards. firm’s members. Second, the creation of green
All in all, organizations should compensate performance indicators refers to setting green
employees who contribute to improvements in standards and criteria according to employees’
environmental sustainability to align corporate incumbencies. These indicators must be clear so
and employees’ objectives. Contributions in that employees know what is expected of them
areas such as waste reduction and recycling or and allow them to focus their efforts on the goals.
lowering the environmental impact of processes Third, the evaluation of green outcomes is aimed
and products are the usual suspects to be at comparing the preestablished objectives
recognized, awarded, or compensated by firms to with the results. Finally, the term “disbenefit”
reduce the environmental impact of their refers to a negative measure aimed at addressing
activities. employees’ green goals not being achieved.
Disbenefits are powerful tools to have employees
Green Appraisal and Performance Management finally meet their green goals (Tang et al. 2018).
The goal of green appraisal and performance Although green performance appraisal is used
management (PM) is to analyze and evaluate to motivate, employees might experience the
employees’ performance linked to their tasks and opposite effect if the feedback is overly negative.
responsibilities by comparing goals and outcomes A good example appears in Chan and Hawkins’
(Ivancevich 1995). Using PM for environmental (2010) study. Employees working in Hong Kong
issues provides employees with valuable and hotels with an environmental system reported
constructive feedback about their contributions being “repeatedly reminded” and “scolded”
to environmental sustainability. Feedback can be when they did not fully implement environmental
useful in preventing undesirable attitudes and practices. Overly negative feedback can result in
reinforcing exemplary behavior (Jabbour et al. employees engaging in self-protective attitudes
2010). Moreover, Jackson (2012) claimed that and not revealing environmental problems (Ren-
green appraisal must be dynamic and include wick et al. 2013).
new goals and challenges, instead of being stuck
in the same green behaviors and skills.
Practices Oriented Toward Increasing
Although PM has been found to be beneficial
Employees’ Opportunities to Contribute to
for firms (e.g., Berrone and Gomez-Mejia 2009;
Environmental Sustainability
Russo and Fouts 1997), it also entails some
Employees’ green involvement is fundamental to
challenges (Renwick et al. 2013). In particular, it
identifying potential green opportunities (e.g.,
can be complex to set goals and to gather useful
Renwick et al. 2013) and improving the most
data to measure environmental performance
important outcomes of environmental sustainabil-
across different departments. Organizational
ity (e.g., del Brío et al. 2007).
units and functional areas might have
8 Green Human Resource Management

Green Communication teams as a means to assure the implementation of


The importance of environmental information- a specific environmental program or strategy or to
sharing programs has been suggested by several solve an environmental problem (Laabs 1992).
researchers (e.g., Anderson and Bateman 2000; Green teams positively affect firm environmental
Ramus and Steger 2000; Rothenberg 2003). performance and reputation and are particularly
Green communication aims to create a green useful to integrating environmental sustainability
work culture within organizations that can be into corporate strategy (Dangelico 2015).
extended among employees encouraging green Most green projects require a large number of
behaviors and awareness. Through formal and diverse individual skills and competences
informal communication channels, employees (Rothenberg 2003). Cross-functional teams (i.e.,
can be well informed about environmental issues comprised of employees from more than one
in their workplaces (Tang et al. 2018), motivating organizational area) are appropriate for managing
them to participate in environmental sustainabil- complex and interdisciplinary environmental
ity. Ramus and Steger (2000) revealed that issues (Denton 1999). However, functional
organizational support, in the form of a well-com- teams (i.e., comprised of employees from a single
municated environmental policy, was positively organizational area) can also be useful for
related to employees’ willingness to promote eco- implementing functional area-specific environ-
initiatives. Employees should know the priorities mental practices, especially when cooperative
and goals of the organization to support organiza- work is necessary, and the teams are composed
tional integration (Ketokivi and Castaner 2004) of people at several hierarchical levels who per-
through newsletters or environmental reports. form several different functions (Govindarajulu
Moreover, employee interactions (e.g., environ- and Daily 2004).
mental information-sharing program) are directly
linked to innovations (Spreitzer et al. 2005). Empowerment and Supportive Managerial
Informal communication channels are Behaviors
particularly useful for progress in environmental Engagement from both top managers and
sustainability. Informal conversations that arise employees is essential to support the success of
unexpectedly among members of organizations environmental management (Renwick et al.
without following official procedures, motivated 2013). When targeting environmental sustainabil-
by the need to communicate, allow employees to ity not only is necessary the initiative but also the
attain additional information, which is not written, involvement of all employees (Denton 1999).
for example, in newsletters or reports (Anderson Management commitment powerfully fosters
and Bateman 2000). Open-style communication employee empowerment (Kitazawa and Sarkis
“‘in an honest and unrestrained manner” (Ramus 2000). Consequently, it is important not to
2001, p. 94) generates and spreads tacit knowl- restrict participation in environmental sustainabil-
edge among organization members. Boiral (2002) ity to managers and specialists in environmental
highlighted the relevance of employees’ tacit management (Remmen and Lorentzen 2000).
knowledge in identifying pollution sources, As employees are given opportunities to partici-
managing emergency situations, and developing pate in environmental management, they are
preventive solutions. encouraged to prevent pollution and identify
environmental opportunities (del Brío et al.
Green Teams 2007; Tang et al. 2018). To stimulate employees
Green teams are “groups of employees helping to become involved in environmental issues, it
to identify and implement specific improvements would be particularly useful to provide employees
to help their business operate in a more with opportunities, such as engaging in environ-
environmentally sustainable fashion” (Bray mental quality improvement and environmental
2008, p. 10). These teams can be created volun- problem solving in the production process (Tang
tarily or involuntarily. Firms typically create these et al. 2018). A change in mindset that leads to a
Green Human Resource Management 9

feeling of psychological empowerment could purpose among employees. This pro-environmen-


increase the employee’s willingness to come up tal common purpose promotes collective
with suggestions for increasing environmental responses that are consistent with organizational
performance (Kitazawa and Sarkis 2000). Indeed, strategic pro-environmental goals (Martinez-del-
supportive managerial behavior such as commu- Río et al. 2012). Green HRM practices clearly
nication, rewarding, and competence building is transmit the idea to the employees that environ-
important in achieving employee engagement and mental sustainability is relevant.
empowerment. Moreover, supportive behavior is In contrast, misaligned practices could work
strongly related to innovative environmental against each other (Schuler and Jackson 1987).
activities and eco-innovations (Ramus and Steger Developing a coherent system of green
2000; Ramus 2001). HRM practices is complex and costly, and “orga-
A clear environmental vision that sets out nizations are not using the full range of
environmental values not only will support green HRM practices, and this may limit their
environmental management in developing an effectiveness in efforts to improve Environmental
environmental culture in the workplace but will Management” (Renwick et al. 2013, p. 1).
also provide guidance and support to employees Therefore, green HRM must be approached
involved in environmental issues (Harris and with a comprehensive and integrative perspective.
Crane 2002; Renwick et al. 2013). The literature The careful design and implementation of a
has so far identified some practices that system of green HRM practices, in which all
companies can implement to involve employees of the dimensions, functions, and practices are
in environmental initiatives: the use of videocon- considered, are particularly important.
ferencing; car-sharing and home-working; low
carbon champions; recycling schemes; green
communication and green action teams; and prob- The Role of Green HRM in Sustainable
lem-solving groups (Renwick et al. 2013). Development Goals

Studies of sustainability and HRM arose to meet


Alignment Among Green HRM Practices the challenge of sustainable development. The
Brundtland Commission presented a commonly
The practices described above reinforce each used definition of sustainable development:
other and produce synergy when they are coherent “. . .development, which meets the needs of the
and aligned with an overall pro-environmental present without compromising the ability of future
corporate and HRM strategy (Jackson and Seo generations to meet their own needs”
2010; Martinez-del-Río et al. 2012). Long-term (World Development Commission on Environ-
progress in corporate environmental sustainability ment and Development 1987, p. 43). As a conse-
largely depends on making full use of training, quence, Schaefer et al. (2015) pointed out that the
teamwork, the appraising of environmental goals, change toward sustainable development must be
nonfinancial rewards, and organizational cultures transformational, involving a “fundamental
(Jabbour and Santos 2008). The impact of each change in society’s culture and collective con-
practice is greater when the others are also sciousness that enables the creation of new col-
implemented because of interdependence and lective beliefs and values.”
reinforcement (Renwick et al. 2013). Elkington (1997) proposed the concept of The
The coherent and complementary use of green Triple Bottom Line of 21st Century Business.
HRM practices disseminates an environmental The author suggested a responsible approach to
vision that is shared by top management and businesses for sustainable development, in which
employees. The existence of a common vision, businesses should consider the social, environ-
mental models, and shared meanings facilitates mental, and economic dimensions. A new para-
coordination and creates a sense of common digm in which new values are introduced focuses
10 Green Human Resource Management

on the promotion of social and environmental development of more sustainable products, in turn
performance (Elkington 2004). The nascent contributing to SDG 12: Ensure sustainable con-
stream of green HRM research emerged in oppo- sumption and production patterns.
sition to traditional HRM to address the concerns
of the environmental dimension.
With the objective of adopting the transforma-
Final Remarks
tive 2030 Agenda for Sustainable Development,
the UN General Assembly established in 2015 a
In this entry, we have defined and explained
set of 17 SDGs and 169 associated targets (UN
what green HRM is and the main reasons for its
2017). The UN SDGs are aimed at operatio-
implementation, outlined the main practices that
nalizing the vision of sustainable development
comprise HRM, and presented green HRM as a
and establishing areas of action. This action-
bottom-up approach to implement environmental
based plan consists of bold and transformative
sustainability.
steps based on a collaborative multinational
Environmentally sustainable development is
and multistakeholder participatory process. The
currently one of the most relevant challenges
17 SDGs address important unsustainability
worldwide. Given the current situation, organiza-
global problems with desirable outcomes in
tions must strive to determine strategies to
which nations and companies can contribute.
advance towards more sustainable production
Accordingly, the role of companies in achieving
systems. Although the changes are way insuffi-
sustainable development is explicitly mentioned
cient so far, firms are beginning to transition from
in some SDGs (e.g., SDG12, SDG16, and
purely exploitative mindsets to increasingly sus-
SDG17). In particular, SDG12 Responsible
tainable approaches. As has been previously
Consumption and Production in target 12.6 calls
explained, green HRM has a critical role in this
for “especially large and transnational companies,
process as a necessary tool to make sustainability
to adopt sustainable practice and to integrate sus-
more humane.
tainability information in their reporting cycle”
To successfully implement environmentally
(UN 2017, p. 16). New research streams
sustainable production processes, scholars and
have arisen with the objective of addressing
practitioners need to embrace that organizations
sustainable development within companies (see
are composed by people. Human beings are
the following entries: ▶ “Green Entrepreneur-
driven by their emotions, their incentives, their
ship,” and ▶ “Sustainable Supply Chain
life and career aspirations, their identities, their
Management”).
contexts, and their relationships. Green HRM is
The role of HRM in resolving such sustainable
a tool to include human beings in sustainability,
challenges has been increasingly acknowledged
and, consequently, it is a means to assure in a
in the literature (e.g., Ehnert 2009). There is an
greater extent that sustainability goals are
emerging consensus that employees will play an
achieved.
important role in the path toward sustainability
because they know the products and processes
best. Therefore, employees can also be considered
agents of change. In comparison to traditional Cross-References
HRM, green HRM sheds new light on
sustainable development because it integrates ▶ Corporate Social Responsibility
environmental management into all of the ▶ Green Entrepreneurship
dimensions, functions, and practices of HRM. ▶ Innovation Systems for Sustainability
Through the alignment of human resources ▶ Sustainable Business Models
practices with environmental objectives, ▶ Sustainable Business Strategies
employees can assist in the implementation of ▶ Sustainable Supply Chain Management
more sustainable production processes and in the
Green Human Resource Management 11

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