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processes to less-polluting raw materials. The The objective of this book entry is to explain
problem is changing because, for a long time, what green HRM is, as well as to expose how
plastics were regarded as a recyclable, more sus- this phenomenon can contribute to Sustainable
tainable solution than other options (e.g., paper, Development Goal 12: Ensure sustainable
glass). The new evidence requires adaptation consumption and production patterns.
from companies and employees. Finally, the prob-
lem is multifaceted because microplastics entail
implications for wildlife, but customers might
How to Implement Environmental
also perceive microplastics to be in contact with
Sustainability: Green HRM as a Bottom-
food, endangering their personal health. To
Up Approach
approach complex, changing, and multifaceted
environmental issues, the ongoing training,
Moved by stakeholders (Sharma and Henriques
motivation, and retention of a talented workforce
2005) and institutional – e.g., regulatory – and
are necessary.
competitive pressures (e.g., Bansal and Roth
The primary and most evident rationale for
2000), increasing numbers of firms have explicitly
implementing green HRM is to create a “green
introduced environmental sustainability into their
workforce that understands, appreciates, and prac-
values and mission statements. As a consequence,
tices green initiatives and maintains its green
firms are increasingly setting sustainability as a
objectives all throughout the HRM process
strategic goal to later introduce sustainability to
of recruiting, hiring, training, compensating,
lower firm levels. This approach represents a “top-
developing, and advancing the firms human cap-
down” perspective in which top management
ital” (Mathapati 2013). In other words, the most
establishes sustainability as a strategic goal, and
evident goal is to create the most suitable human
middle managers and employees must determine
capital to obtain sustainability-related competitive
how to implement it.
advantages such as green products or increased
Alternatively, environmental sustainability
eco-efficiency. Therefore, green HRM may
implementation can be approached as an
ultimately improve economic performance by
emerging, bottom-up process (Dangelico 2015).
generating competitive advantages related to
Eco-initiatives frequently emerge from creative
environmental sustainability (e.g., del Brío et
ideas from bottom-line employees (Fernández
al. 2007; Carmona-Moreno et al. 2012; Martí-
et al. 2003), and environmental strategies
nez-del-Río 2012).
depend to a great extent on employees’ behavior,
Interestingly, there is another way in which
commitment, involvement, and dedication (Daily
green HRM may contribute to the firm’s goals.
et al. 2009). Effective environmental sustainabil-
Several studies are finding cumulative evidence
ity requires crucial contributions from HRM
suggesting that green HRM can be a useful tool to
(Rothenberg 2003; Govindarajulu and Daily
achieve the most general HRM goals of firms,
2004). The extant literature has stressed the influ-
such as enhancing overall employee motivation,
ence of human factors on companies’ environ-
attracting talented candidates, and retaining most
mental policies. For example, Ramus and Steger
valuable employees. For instance, Turban and
(2000) assessed the relationships of environmen-
Greening (1996) and Jones et al. (2014) found
tal policy with supervisory support behaviors
that a green reputation effectively attracts most
and employee environmental initiatives. Boiral
talented prospect employees and Delmas
(2009) emphasizes the role of environmental cit-
and Pekovic (2013) found that the adoption of
izenship behaviors. Russo and Harrison (2005)
environmental standards increase employee
studied the link between compensation systems
productivity. Therefore, green HRM may also
and environmental results. In addition, it has
improve economic performance by contributing
frequently been argued that proactive environ-
to HRM-related competitive advantages such as
mental strategies are human resources based (e.
superior human capital, employees’ involvement,
g., Hart 1995; Aragón-Correa and Sharma 2003).
and skills repertoire.
Green Human Resource Management 3
In this sense, green HRM can be conceived What hampers green HRM implementation
as an approach to implementing environmental processes? Yuriev et al. (2018) conducted a
sustainability. Green HRM practices are systematic literature review of the empirical
instrumental to generating a bottom-up and studies addressing this question. The authors
cross-functional process based on employee categorized the obstacles into organizational and
involvement and contributions through new individual. Organizational barriers include non-
ideas, common values and goals, the use of envi- green corporate values, poor communication,
ronment-related skills and knowledge, shared lack of management commitment and support
meanings, etc., which “spread up” through regarding ecological issues, and non-authentic
formal and informal daily interactions and deci- pro-environmental goals. Individual barriers
sion-making. By aligning practices such as train- include environmental attitudes and values, lack
ing, selection, recruitment, rewards, and of knowledge, social norms, perceptions of self-
performance evaluation toward environmental efficacy, and time pressures. Most of the organi-
sustainability, green HRM facilitates the process zational barriers were proved not to influence
of the successful formulation and implementation intentions but actions, while individual barriers
of corporate environmental sustainability (Daily influenced staff intentions in going green.
and Huang 2001).
Dangelico (2015) recommended some
initiatives based on green HRM to implement
Green Human Resource Practices
sustainability as a bottom-up process:
Green HRM has a multidimensional nature and
• Create a favorable business environment with
consists of diverse groups of best practices (Ren-
high levels of environmental orientation and
wick et al. 2013; Tang et al. 2018). These best
awareness.
practices resemble the Ability–Motivation–Op-
• Provide employees with the appropriate
portunity model (Appelbaum et al. 2000),
training to improve environmental compe-
suggesting that human resource practices enhance
tences and awareness.
firm performance through increases in employees’
• Implement awards systems to praise and
abilities, motivations, and opportunities. Applied
reward employees’ environmental efforts and
to green HRM, the logic is similar. The goal is to
achievements.
achieve environmental sustainability through
• Provide adequate support from top managers
increases in employees’ abilities (i.e., attracting
to employees in environmental challenges.
and training employees with relevant environ-
mental skills), motivations (i.e., rewarding
A bottom-up approach also emphasizes the employees for environmental achievements, per-
importance of tacit knowledge in environmental formance appraisals including environmental
sustainability. The environmental initiatives issues), and opportunities (i.e., communication
of employees not only come from explicit of environmental ideas, teamwork applied to
knowledge but also, most frequently, they rely environmental goals).
on tacit knowledge (Boiral 2002). Due to their Table 1 illustrates most commonly used green
physical proximity to the production processes, human resource practices. This table does not
employees frequently hold valuable tacit knowl- intend to be exhaustive or exclude other HRM
edge about the production process that is practices that can also be considered “green.”
not written in any procedure and is unknown by In the following sections, we explain in detail
middle and top management. Emphasizing the the most common practices of green HRM.
role of bottom-line employees facilitates the use
of employees’ tacit knowledge in the struggle to
achieve environmental sustainability.
4 Green Human Resource Management
Green Human Resource Management, Table 1 Summary of green human resource practices
Dimension Green human resource practices
Green recruitment and selection Using green employer branding to attract green employees (App et al. 2012)
Improving organization’s green reputation (Turban and Greening 1996)
Recruiting employees who have environmental awareness (del Brío et al. 2007)
Including environmental aspects in job descriptions and candidate specifications
(Renwick et al. 2013)
Evaluating candidates’ environmental knowledge, values, and beliefs (Renwick
et al. 2013)
Displaying information about environmental activities in the recruitment process
(Ehnert 2009)
Including information about environmental activities of the organization in
recruitment websites (Ehnert 2009)
Green education and training Providing specific training to technical staff on issues such as more efficient
technologies, new materials, recycling processes, waste treatment, or process
redesign
Developing training programs on broader, industry-specific environmental
issues to enhance employees’ awareness of the environmental impact of their
organization’s activities (Bansal and Roth 2000; Ramus 2001)
Developing training programs which provide the necessary knowledge to
develop preventive solutions (Tang et al. 2018)
Implementing experiential practices with educational purpose, such as employee
gardens (Jackson and Seo 2010)
Pay and reward systems Implementing economic incentives related to the achievement of environmental
objectives
Recognition-based rewards for environmental initiatives such as merit
certificates, recognition in the organization’s newsletter or the greening monthly
award (Ramus 2001)
Including non-monetary rewards such as paid vacations, time off, and gift
certificates (Govindarajulu and Daily 2004)
Providing financial or tax incentives for environmental initiatives, for instance,
bicycle loans, use of less-polluting cars (Tang et al. 2018)
Offering green benefits (transport/travel) in preference to give out prepaid cards
to purchase green products (Tang et al. 2018)
Green appraisal and performance Using green performance indicators in PM system and appraisals (Zibarras and
management Coan 2015)
Setting green goals and responsibilities for managers and employees (Milliman
and Clair 1996)
Evaluating green outcomes of managers and employees (Tang et al. 2018)
Providing employees with constructive feedback about environmental issues
(Jabbour et al. 2010)
Green communication Implementing environmental information and idea-sharing program (Spreitzer et
al. 2005)
Implementing a communication policy with several formal or informal
communication channels (Renwick et al. 2013)
Promoting a participatory and open-style communication for employees (Ramus
2001)
Using environmental reports or newsletters to get employees informed about
environmental priorities and goals of organization (Ketokivi and Castaner 2004)
(continued)
Green Human Resource Management 5
Practices Oriented Toward Improving stance from a firm as a signal of the firm’s future
Employees’ Green Abilities behavior (Turban and Greening 1996; Jones et al.
2014). Accordingly, organizations are using
Green Recruitment and Selection “green employer branding” (App et al. 2012)
To manage the challenges associated with and are displaying information about environ-
the natural environment, organizations should mental activities during the recruitment process
attract, recruit, and select people intrinsically to enhance their attractiveness to the most con-
motivated to display pro-environmental behaviors scious and aware candidates (Ehnert 2009). In this
(Jabbour and Santos 2008), particularly high- vein, an organization’s green reputation is crucial
quality recruits. Employees with greater environ- to attracting job seekers who identify with orga-
mental awareness will be more willing to apply nization’s values. Willness and Jones (2013)
their environmental knowledge in the operational suggested that signaling-based mechanisms
process, in turn improving the environmental should be used during the recruitment process.
performance of their organizations (e.g., del Brío Job seekers thus can (1) perceive that their own
et al. 2007). Moreover, it is necessary to have environmental values and the firm’s values are
employees who are willing to become involved strongly fitted, (2) consider information regarding
and to volunteer in environmental management the organization’s environmental and social per-
activities. Selection is crucial to selecting formance as a signal of the future relationship
employees with environmental knowledge and between employer and employees, and (3) feel a
training them to fit the organization’s environment sense of pride in working for a firm with a green
and culture (Vlachos 2009). In the selection reputation (Willness and Jones 2013; Zibarras and
process, interviews and evaluations to draw out Coan 2015).
candidates’ environmental knowledge, values,
and beliefs should be conducted to ensure that
Green Education and Training
the candidates are fit for the job. Job descriptions
Extensive employee training on environmental
and candidate specifications that reflect the envi-
issues has a significant effect on overall environ-
ronmental aspects of the job have been identified
mental sustainability (e.g., Ramus 2001). Green
in the literature as useful to recruiting employees
education and training programs enhance
with environmental knowledge and values (Ren-
employee awareness of the environmental impact
wick et al. 2013).
of their organizations’ activities (Bansal and Roth
Conversely, job seekers can be attracted by a
2000). Training involves employees intellectually
firm’s environmental reputation. Prospective
and emotionally in environmental issues and
employees can perceive a strong environmental
informs them about possible solutions to current
6 Green Human Resource Management
problems (Fernández et al. 2003). Environmen- formal training to improve environmental skills
tally aware employees are more likely to suggest and the employees’ motivations (e.g., Todd 2010).
ideas and initiatives to preserve the environment, Jackson and Seo (2010) emphasized the relevance
such as methods for recycling and reusing waste, of experiential practices. For instance, organiza-
solutions for environmental problems, or identifi- tions such as Google and Intel have established
cation of pollution sources (Sammalisto and employee gardens on company facilities, where
Brorson 2008). Employee-enhanced environmen- employees can help in growing the gardens and
tal awareness also facilitates a mass critique of even organic vegetables, which are later used
employees embracing top-management plans as food in company cafeterias and restaurants.
and goals about environmental sustainability and These initiatives can be introduced with educa-
decreases resistance to change regarding environ- tional purposes to help employees learn environ-
mental issues. mental sustainability informally.
In addition to increasing employee awareness,
green training programs can also improve Practices Oriented Toward Improving
employees’ specific knowledge and skills regard- Employees’ Motivations to Engage in
ing environmental activities (Tang et al. 2018). Environmental Issues
Firms’ environmental initiatives demand new
practices and knowledge. Environmental manage- Pay and Reward Systems
ment activities are usually complex and require Reward systems are widely seen in the literature
specific skills that can only be acquired through as a catalyst in motivating employees and
specific training. increasing their commitment with environmental
Several theories can facilitate understanding tasks, processes, and objectives (Patton and Daley
of the effect of training. Reinforcement theory 1998; Govindarajulu and Daily 2004). The aim of
proposes that training provides a positive outcome a reward system is to attract, retain, and
if training programs are aligned with organiza- motivate employees to achieve environmental
tional goals (Skinner 2014). Careful planning goals (Renwick et al. 2013). In fact, Jackson
of any environmental training program is of and Seo (2010) suggested that rewards and
paramount importance to attaining relevant incentives could be the most powerful way of
environmental goals. Although training programs aligning organizational environmental goals
should be tailored in accordance to firm specific- with employees’ self-interest goals among all of
ities, training should be cross-functional to the practices that constitute the human resource
increase employees’ overall environmental system up. Monetary (e.g., incentives and
awareness and should include topics such as new bonuses) and non-monetary (e.g., recognition
technologies, new materials, product and process and praise) rewards have been found to favor
redesign, environmental life-cycle assessment, job satisfaction and work motivation (Lawler
environmental goal setting, waste monitoring, 1973). Researchers have suggested that a combi-
and so on. nation of both monetary and non-monetary
Social learning theory suggests that employees rewards would be more effective in motivating
learn in a social context. New skills and behaviors employees (Renwick et al. 2013). Berrone and
can also be learned by observing and imitating Gomez-Mejia (2009) found empirical evidence
others (Ismail 2017). Therefore, awareness that environmental performance is positively
and knowledge can become more widespread associated with CEO long-term pay. Along the
among employees through social interactions. same line, Cordeiro and Sarkis (2008) found
Employees can informally learn from their col- that top executive compensation was positively
leagues with environmental expertise in contexts related to environmental performance only
with a positive “green work climate” (Tang et al. in firms with an explicit linkage between
2018). In this sense, voluntary participation environmental performance and top executive
in environmental programs could complement compensation.
Green Human Resource Management 7
on the promotion of social and environmental development of more sustainable products, in turn
performance (Elkington 2004). The nascent contributing to SDG 12: Ensure sustainable con-
stream of green HRM research emerged in oppo- sumption and production patterns.
sition to traditional HRM to address the concerns
of the environmental dimension.
With the objective of adopting the transforma-
Final Remarks
tive 2030 Agenda for Sustainable Development,
the UN General Assembly established in 2015 a
In this entry, we have defined and explained
set of 17 SDGs and 169 associated targets (UN
what green HRM is and the main reasons for its
2017). The UN SDGs are aimed at operatio-
implementation, outlined the main practices that
nalizing the vision of sustainable development
comprise HRM, and presented green HRM as a
and establishing areas of action. This action-
bottom-up approach to implement environmental
based plan consists of bold and transformative
sustainability.
steps based on a collaborative multinational
Environmentally sustainable development is
and multistakeholder participatory process. The
currently one of the most relevant challenges
17 SDGs address important unsustainability
worldwide. Given the current situation, organiza-
global problems with desirable outcomes in
tions must strive to determine strategies to
which nations and companies can contribute.
advance towards more sustainable production
Accordingly, the role of companies in achieving
systems. Although the changes are way insuffi-
sustainable development is explicitly mentioned
cient so far, firms are beginning to transition from
in some SDGs (e.g., SDG12, SDG16, and
purely exploitative mindsets to increasingly sus-
SDG17). In particular, SDG12 Responsible
tainable approaches. As has been previously
Consumption and Production in target 12.6 calls
explained, green HRM has a critical role in this
for “especially large and transnational companies,
process as a necessary tool to make sustainability
to adopt sustainable practice and to integrate sus-
more humane.
tainability information in their reporting cycle”
To successfully implement environmentally
(UN 2017, p. 16). New research streams
sustainable production processes, scholars and
have arisen with the objective of addressing
practitioners need to embrace that organizations
sustainable development within companies (see
are composed by people. Human beings are
the following entries: ▶ “Green Entrepreneur-
driven by their emotions, their incentives, their
ship,” and ▶ “Sustainable Supply Chain
life and career aspirations, their identities, their
Management”).
contexts, and their relationships. Green HRM is
The role of HRM in resolving such sustainable
a tool to include human beings in sustainability,
challenges has been increasingly acknowledged
and, consequently, it is a means to assure in a
in the literature (e.g., Ehnert 2009). There is an
greater extent that sustainability goals are
emerging consensus that employees will play an
achieved.
important role in the path toward sustainability
because they know the products and processes
best. Therefore, employees can also be considered
agents of change. In comparison to traditional Cross-References
HRM, green HRM sheds new light on
sustainable development because it integrates ▶ Corporate Social Responsibility
environmental management into all of the ▶ Green Entrepreneurship
dimensions, functions, and practices of HRM. ▶ Innovation Systems for Sustainability
Through the alignment of human resources ▶ Sustainable Business Models
practices with environmental objectives, ▶ Sustainable Business Strategies
employees can assist in the implementation of ▶ Sustainable Supply Chain Management
more sustainable production processes and in the
Green Human Resource Management 11
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