LOGITECH 

VS. RAPOO

Submitted By:

Aditi

Shruti

Mayuri

Shalini

Gunjan
 • A reverse innovation is any innovation
R E V E R S E I N N O VAT I O N that is adopted first in the developing
world.
• To be clear: What makes an innovation
a reverse innovation has nothing to do
with where the innovators are, and it has
nothing to do with where the companies
are. It has only to do with where
the customers are.
• For decades, they have predominantly
followed a simple global strategy. First,
innovate for home markets. Then,
export, with at most some minor
modifications, to address local market
needs.
 • For millions of Chinese consumers,
RAPOO’S STRATEGY satellite or cable television was too
pricey.
• As such, people hungry for evening
video entertainment connected their PCs
to their televisions and surfed Internet
video sites. In such a setting, a mouse is
not just a mouse, but also a remote
control. 
• To get the price down, Rapoo designed a
mouse that had the 2.4 GHz chip
• Consumers loved it.
 • Within six months Logitech responded by
designing a mouse that had less memory and
simpler software but could still perform the
functions most consumers wanted
• They cut its entry-level price from $50 to
$19.99, nearly the same as Rapoo’s.
LOGITECH’S RESPONSE
• The redesign went global, and within a year
Logitech had shipped 4.5 million units.
• Logitech’s successful response to Rapoo and
the redesigned mouse’s spread across the
globe is just one example of reverse
innovation, but it holds lessons for
companies in numerous industries.