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DIGITAL MEDIA
LG SOLAR ENERGY
HOME APPLIANCES
MOBILE COMMUNICATION
PRODUCT &
PRICE TV / Audio / Video
RS 4000-150000
Air Conditioners
RS-15000-80000
Washing Machines
Refrigerators
RS 5000-30000
RS 6000-35000
PLACE
LG product available in lg retail showroom, malls ,private
retail shop.
The services of LG are available in more than 110
countries of the world.
LG Electronics controls 114 local subsidiaries in india.
PROMOTION
LG promote its product s through Newspaper, T.V.,
Radio, hording and taking part in events etc.
COMPETITIVE ANALYSIS
ANNUAL PRODUCTION GRAPH
2500000
2000000
1500000 TELIVISION
REFRIGIRATOR
1000000 WASHING MACHINE
COLOUR MONITOR
500000
0
2005 2006
MARKET SHARE
MARKET SHARE IN
HOME ENTERTAINMENT ELECTRONICS
LG
24.6 SANSUI
VEDIOCON
23.6
BPL
IGO
ONIDA
LG: LOOKING GREAT
Category Market share in volume terms
CATEGORY LG NO. 2 PLAYER
THREATS