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  • Evaluation of Mission Statements: Pepsi vs. Coke: BUS 4970 Online Discussion Assignment

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    Abdulakreem L
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    The document compares and contrasts the mission statements of PepsiCo and Coca-Cola. It defines what a mission statement is - answering what business the company is in by addressing customer needs, groups, and competencies. It then shows PepsiCo's original mission focused on consumer products while Coca-Cola's referenced refreshing the world. Revised versions for both provided more detail on products and impact. The 2020 missions are even more concise for PepsiCo and Coca-Cola.

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    presentation on Missions statement of Pepsi

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    Evaluation of Mission Statements Pepsi v Coke

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    The document compares and contrasts the mission statements of PepsiCo and Coca-Cola. It defines what a mission statement is - answering what business the company is in by addressing customer needs, groups, and competencies. It then shows PepsiCo's original mission focused on consumer products while Coca-Cola's referenced refreshing the world. Revised versions for both provided more detail on products and impact. The 2020 missions are even more concise for PepsiCo and Coca-Cola.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    14 views5 pages

    Evaluation of Mission Statements: Pepsi vs. Coke: BUS 4970 Online Discussion Assignment

    Uploaded by

    Abdulakreem L
    The document compares and contrasts the mission statements of PepsiCo and Coca-Cola. It defines what a mission statement is - answering what business the company is in by addressing customer needs, groups, and competencies. It then shows PepsiCo's original mission focused on consumer products while Coca-Cola's referenced refreshing the world. Revised versions for both provided more detail on products and impact. The 2020 missions are even more concise for PepsiCo and Coca-Cola.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Evaluation of Mission Statements:

    Pepsi vs. Coke

    BUS 4970 Online Discussion Assignment


    MISSION Defined
    Answers the question “What business are we in?” or “Why do we
    exist?”
    --Customer Needs: What is being satisfied?
    --Customer Groups: Who is being satisfied?
    --Distinctive Competencies: How are customer needs being satisfied?
    Mission Statements:
    PepsiCo vs. Coke?
    • To be the world's premier • To Refresh the World...in
    consumer products body, mind, and spirit.
    company focused on • To Inspire Moments of
    convenient foods and Optimism... through our
    beverages.  brands and our actions.
    • To Create Value and Make a
    Difference... everywhere we
    engage.
    Revised PepsiCo & Coca Cola
    Mission Statements
    • As one of the largest food and • To refresh the world...
    beverage companies in the world,
    our mission is to provide • To inspire moments of
    consumers around the world with
    delicious, affordable, convenient optimism and
    and complementary foods and happiness...
    beverages from wholesome
    breakfasts to healthy and fun • To create value and
    daytime snacks and beverages to make a difference.
    evening treats.
    Mission Statements 2020

    PEPSICO: COCA COLA

    • Create more smiles with • Refresh the world.


    every sip and every bite Make a difference.

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