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  • Mobilink Jazz

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    Abubakar
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    Mobilink Jazz is Pakistan's largest mobile network operator with the largest market share, having acquired Warid in 2015. It utilizes an indispensable and balanced marketing strategy, investing heavily in infrastructure, technology, and R&D. Mobilink offers tariff plans and services like Jazz Cash to target different income groups, maintains wide coverage across Pakistan and worldwide, and focuses on being reactive to customer needs through easy digital payment services.

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    Mobilink Jazz is Pakistan's largest mobile network operator with the largest market share, having acquired Warid in 2015. It utilizes an indispensable and balanced marketing strategy, investing heavily in infrastructure, technology, and R&D. Mobilink offers tariff plans and services like Jazz Cash to target different income groups, maintains wide coverage across Pakistan and worldwide, and focuses on being reactive to customer needs through easy digital payment services.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    52 views6 pages

    Mobilink Jazz

    Uploaded by

    Abubakar
    Mobilink Jazz is Pakistan's largest mobile network operator with the largest market share, having acquired Warid in 2015. It utilizes an indispensable and balanced marketing strategy, investing heavily in infrastructure, technology, and R&D. Mobilink offers tariff plans and services like Jazz Cash to target different income groups, maintains wide coverage across Pakistan and worldwide, and focuses on being reactive to customer needs through easy digital payment services.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 6

    MOBILINK JAZZ

    INTRODUCTION
    Founded in 1994
    Largest market share
    In 2015 acquired Warid.
    COMPETITIVE STRATEGY
    Indispensable and balanced marketing strategy
    Invest heavily to improve its infrastructure, technology and research and
    development areas
    First Mover advantage
    Fastest and most reliable digital payment system- Jazz Cash
    REACTIVE TO CUSTOMER
    NEEDS
    Mobilink offers both tariff plans
    Target customers with different income groups.
    Wide coverage all across Pakistan and Worldwide
    Easy digital payment service
    CORE COMPETENCIES
    Research and development is always a core competency
    It launches innovative products and services to the market that adds up its value, like
    they launched Jazz Jazba, Jazz Cash.
    OPERATION STRATEGY
    Lift and improve market share
    Keep its position of having largest customers
    Workers Growth and development

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