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961 Beer: Launching

A Lebanese Brewing Company

DISCUSSION QUESTIONS
Discussion Questions : “961 Beer: Launching A Lebanese Brewing Company”
1. Evaluate Hajjar’s decision to start an artisanal brewing company. Is Lebanon a good market for
beer? How could the competitive and macro environment affect the company? Is it a good business
opportunity?
2. Does a brewing company fit Hajjar as an entrepreneur ? What kind of entrepreneurial approach
does he use ?
3. How do you evaluate Hajjar’s role as manager and entrepreneur in the success of 961 Beer ?
4. How do you evaluate Hajjar’s decision to start a business under exceedingly adverse political and
economical conditions ?
5. What has been 961 Beer’s strategies for entering and developing the market? Why has it
succeeded ?
6. What can Hajjar do to expand the business further so as to remain competitive without
compromising quality as well as the values that constitute his 961 Beer venture ?

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