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  • Positioning The Tata Nano: Discussion Questions

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    budy raharja
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    The document discusses positioning strategies for the Tata Nano automobile. It asks what sales goal should be set for the Nano, how it should be positioned to achieve that goal, and why the recommended strategy is superior to others that could be considered.

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    Positioning The Tata Nano

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    The document discusses positioning strategies for the Tata Nano automobile. It asks what sales goal should be set for the Nano, how it should be positioned to achieve that goal, and why the recommended strategy is superior to others that could be considered.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    13 views2 pages

    Positioning The Tata Nano: Discussion Questions

    Uploaded by

    budy raharja
    The document discusses positioning strategies for the Tata Nano automobile. It asks what sales goal should be set for the Nano, how it should be positioned to achieve that goal, and why the recommended strategy is superior to others that could be considered.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Positioning

    The Tata Nano


    DISCUSSION QUESTIONS
    Case Study : “Positioning The Tata
    Nano”
    1. What sales goal for the Tata Nano will you recommend ?
    2. How will you position the Tata Nano to achieve that goal ?
    3. Why is the recommended positioning strategy superior to other
    positioning strategies that might reasonably be considered?

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