PRESENTED BY;;

• Ruchi kaira
• Naincy goel
 MARKET DYNAMICS

• Market Dynamics is a basic concept for supply, demand and

pricing economic models.

• Market dynamics are pricing signals that are created as a result

of changing supply and demand levels of products and
services in a given market.
 
MARKET DYNAMICS DETERMINANTS

• When price increases, how consumer react

• Supplier’s reaction to the change in demand

• Changes in one supply-demand relationship affects the other

product and consumer groups
 6 MARKET DYNAMICS

• Customer – Who are you going to serve and what need or

desire do you plan to address?

• Product – What is the solution to the customer’s need or

desire and is it in a form that the customer will embrace?

• Timing – Is market timing favorable or are you going to be

fighting an uphill battle?
 6 MARKET DYNAMICS

• Competition – How strong is the competition and how open is

the market to a new entrant?

• Finance – How much capital must you invest and do the

returns justify the risk?

• Team – How fit is your team to be a leader in providing the

proposed solution?
 MARKETING STRATEGIES

• A marketing strategy is a business' overall game plan for

reaching people and turning them into customers of the
product or service that the business provides. The marketing
strategy of a company contains the company’s  key marketing
messages, information on the target customer and other high-
level elements.
DYNAMIC MARKETING STRTEGIES

1.Social media Marketing

2.Email Marketing
3.Mobile Marketing
4.Relationship Marketing
5. Niche Marketing
DYNAMICS MARKETING
STRATEGY ADOPTED BY
JIO
 THREE PHASES OF MARKETING
STRATEGIES

•Planning Phase
SWOT analysis - Defines the strengths,
weaknesses, opportunities and threats of your business and
reveal your company’s position in respect to the market. 
Marketing program –This marketing program is
the how aspect of the planning phase, which focuses on
the 4Ps and the budget needed for each element of the mix.
 THREE PHASES OF MARKETING
STRATEGIES

•Implementation Phase
Obtaining Resources – sums of cash to develop and market new
products.

Designing marketing organization – there should be put in place a

marketing hierarchy to properly see the plans to fruition.

Developing planning schedules – time needs to be allocated to specific

tasks so they can be accomplished.

Executing the marketing plan

 THREE PHASES OF MARKETING
STRATEGIES

• Evaluation & Control Phase

The evaluation phase is the checking
phase. This process involves ensuring that the
results of the program are in line with the
goals set. The marketing team, especially the
manager will need to observe any deviations
in the plan and quickly correct negative
deviations to get back on course