The ICT industry is in the midst of a once every 20-25 year shift to a

new technology platform for growth and innovation.

(IDC, Dec 2013)

Next Generation IT
Architecture
How Today's Disruptive IT Developments Change Architecting
Peter Beijer, Chief Technologist – ES EMEA Office of the CTO / May,
2014

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Change is everywhere…
Everything is going Digital

Massive open online courses

MAS S IVE
OPEN
ONLINE
COURSES

Baby app

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Change – much bigger and much faster 98,000 tweets
kaggle Pandora
Music
SolidFire Scribd. SmugMug
iHandy Amazon Finance
23,148 apps

Speed
salesforce.com
SuperCam
Plex Systems
AppFog Travel downloaded
Joyent Snapfish Urban
Google Xactly Facebook Parse
DCC
Product Configurator eBay Dragon Diction PingMe
SAP GoGrid LinkedIn
Reference
HP CCC Hosting.com UPS Mobile
CRM Atlassian
Tata Communications
Bromium 400,710 ads
Bills of Material buzzd
Engineering Ariba Amazon Web Services
Lifestyle requests
NetReach
SCM Quickbooks Splunk Sport
Inventory Scanner Pro

AOL took 9 years to get to 1 million users

NetDocuments Zoho LimeLight
Quality Control ScaleXtreme
EMC box.net
Alterian Foursquare

every
Burroughs HCM Qvidian Taleo Pinterest
Datapipe Education
Hitachi Cost Management OpenText Hyland
IBM
Manufacturing Projects MRM Workscape Mobile, Social,
60 seconds
Unisys Sage NetSuite
Order Entry
Big Data & The Cloud
Mainframe Client/Server The Internet

Facebook took 9 months NEC Bull

Fijitsu
ERP

Costing
Cash Management

Time and Expense

Accounts Receivable
HCM

Fixed Assets
Microsoft
CyberShift

Xerox
Serif
PaperHost

Yahoo!

SLI Systems
DocuSign

HP ePrint
Hootsuite
Yandex

nebula
WorkbrainZynga
CloudSigma

Games

Atlassian
Baidu
YouTube

Navigation 2000 lyrics played

OpSource
Avid Mixi on Tunewiki

Draw Something took 9 days.

iSchedule Workday cloudability
Billing Elemica
ADP VirtualEdge Yandex Photo & Video
Payroll SCM Twitter
Activity PLM Corel Khan Academy Heroku
Management Zillabyte Yammer
Training Adobe CyberShift
Renren
SuccessFactors Entertainment Viber
Sales tracking & Yahoo Kinaxis
Marketing Time & Attendance Rostering Microsoft Answers.com 1,500 pings
SugarCRM News Atlassian

Service
Saba BrainPOP RightScale
Social Networking sent on PingMe
Commissions PPM Sonar6
Quadrem CYworld
Database Kenexa MobileFrame.com
Claim Processing Sonar6 Jive Software
Saba Business
myHomework
Data Warehousing Softscape NetSuite Tumblr. Qzone
Intacct Toggl
Fring Amazon dotCloud 34,597 people
Cornerstone onDemand Exact Online
Cookie Doodle
Xing Mozy are using Zinio
New Relic
FinancialForce.com
Softscape MailChimp PingMe
Utilities Zynga
Ah! Fasion Girl
IntraLinks Volusion Associatedcontent BeyondCore
SmugMug MobilieIron
208,333 minutes
Fed Ex Mobile Productivity
Rackspace Flickr
Angry Birds played
Twitter
Paint.NET TripIt

Capacity
1 billion Facebook posts per day
2.5 billion Exabyte of data 2015

200 million tweets

2005 2010 2012
2020
40ZB
0.1ZB 1.2ZB
Source:
Source: IDC
IDC (figure
(figure exceeds
exceeds
2.8ZB prior
prior forecasts
forecasts
by 5 ZBs)
by 5 ZBs)
8.5ZB

3 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
 Disruptive:
Connected smart
devices and sensors

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Three meta forces drive this change

Constant Self-propelling The rise of non-

miniaturization qualities of data rational values
Data any time any place. Exponential growth The emancipation and
e.g. VeriChip: of information results democratization of
FDA approval into a fundamental shift information: new elites
21 CFR Part 880 from scarcity to with different values and
2004N-0477 abundance norms are emerge

A consumer-driven information society that exhibits fundamentally different economies

whose far-reaching effects on organizational practices are just beginning to surface

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From Systems of Records to Systems of Engagements

Systems of Systems of
Records Cloud Engagement
• Change is Fast
• Change is Slow
• To take Decisions and
• To Automate Security deliver services
transactions • To accomplish tasks
• To Implement a for dedicated users
business process for Mobile • Used by customers,
expert users employees and
App Modernization partners
• Used by Employees
• Tailored to an
• No personalization individual based on
context
• Usage through
• Usage through
keyboard and mouse
Touchscreen, voice,
• Analytics of Historical sensors, etc.
Big data
data Social • Analytics in realtime

The future is additive: builds on present expectations

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 Current IT Infrastructure Strategies: unsustainable!

Old Style of IT New Style of IT

Legacy The Bridge Mobility

Hardware Software Services
Cloud
Client/Server • Optimize legacy
investments
Social
• Create new architecture
Web 2.0 for the mobile revolution
Big Data

Predictable/Static Un-predictable/Dynamic
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Operational Changes of Business

From service Increase Sustained

provider to value competiveness shareholder value
creator
How to optimize How to improve
How become a business while topline as well as
knowledge center in continue optimizing improving the bottom
creating business the IT? line?
8
value?
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
 The evolution of IT Operations
Siloed Optimized Service enabled Service aggregation Commercial cloud
service supplier
(internal/external)

IT value Skilled IT staff Economies of Modularized Integrated delivery Pay-per-use and

creation scope and scale IT services for multiple IT Smart buying
sources (int/ext)

IT cost relief OPEX negotiated OPEX negotiated IT controls mixed budgeting Value-based pricing
& revenues CAPEX through CAPEX CAPEX / OPEX and costing
business projects optimized

IT efficiency Management Standardized and Repeatable customer-segment- Multitenant and load-

tooling and consolidated building blocks focused and balanced for usage
automation resources reusable services optimization

Business Business intimacy Added-value Lower costs and Balance of service Outperforming the
competition through dedicated services risk for business functionality, quality-price relation
IT (e.g. eCommerce) innovations with compliance and cost of competing
increased flexibility solutions

9 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
IT Operations: Broker in Real-Time IT Commodity
Commercial cloud
service supplier
(internal/external)

Pay-per-use and
Smart buying

Value-based pricing

Multitenant and load-

balanced for usage
optimization

Outperforming
quality-price relation
of competing solutions

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Architecture: Prepare for three changes

Function Discipline Profession

The processes and The rules and The skills, expertise,

roles that result in methods that results certification, that
architectural artifacts, in a best practice way result in getting the
guidance and of working. job done and career
coherence. progression.
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The Architecture Function
Three developments require to reconsider
current implementations of the Architecture Back to the roots of
Function architecting : Guidance
• and coherence to increase
Customer-centric business models exploiting
business outcome with
external services for enhanced customer technology.
experiences
• Brokerage and operational agility drive
increased automation of performance
management Traditionally Business-IT
focused but ‘down-graded’
• Information model-driven Reference the last decennium to
Architecture for the Architecture Function architecting in the
e.g. IT4IT models IT-department.

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The Architecture Discipline
The change of structures – new challenges for the discipline
It is the framework, which changes with each new
technology and not just the picture within the framework
~ Marshall McLuhan

Increasing levels of abstractions will result in New Style of IT:

Business is IT
collisions, overlaps, among consulting, architecting
and engineering.

The shift toward business infrastructures requires

the architecture discipline to develop Strategy
Operation
• Structured languages
• Business-oriented modeling
• Business architecture Structure
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The Architecture Profession
Great technology cannot go without the right talent!
Enhanced skillset where (sustained) business
The human-technology meta narrative:
outcome is the focus:
• How major trends impact the strategic intent, business
logic and competences: value proposition, competitive
game, and revenue model changes
• Dialogues on higher levels of abstraction and rapidly
tie them down to technology

Technologies
• How technology-driven business-IT models create
People adapt to
technologies adapt to people value in ecosystems: value propagation, service
interfacing, business modeling
• How organization roles/positions in ecosystems affect
Empathy:
Empathy: Think
Think beyond
beyond IT,
IT, understand
understand its
its usage!
usage! enterprise architecture by using business architecture
• Solution assembly rather than solution building
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 Perception
The holistic picture
Architecture has never become what it has been!
The New
Architecture is not drawing boxes and lines. Understanding Style of Models
IT
Architecture is
• a meaning-making participatory process
• for creating constructs and understanding Dialogue
• that materialize strategic intent as business logic
and enabling technologies
Function Profession
Architecting changes frames of reference that
organizations have on the Business-IT relation.

Architecture: rethink practices! Discipline

15 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Summary & conclusions

The New ●

●
This time is fundamentally different
Operational changes: From service to value, continuous optimization,

Style of IT sustained shareholder value

The future of IT ●

●
Commercial cloud service supplier (internal/external)
From services to brokerage

operations Smart buying and agility

●

Architecture: ●

●
Reconsider the architecture function
Enhancements to the architecture discipline
Increasingly instrumental ●
New emphasis for architects in professionalism

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Thank you

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.