Engro

Foods

Ltd.
 ENGRO

Engro Vopak Engro Asahi Polymer

Engro Vopak
Terminal Limited & Chemicals
Terminal Limited

Engro Innovative Engro Eximp

Automation Ltd (Pvt) Ltd

Engro Foods Engro Energy

Ltd (Pvt) Ltd

Engro Management
Services (Pvt) Ltd
 Engro foods Ltd
Engro foods limited which is a well recognised in dairy
food products.UFL has launched first product the
ultra heat temperature (UHT) milk under the brand
name OLPER`s & milk under the brand name
OLWELL in 2006.

OLPER quality milk has a collection network that

collect milk from southern Punjab and sindh and has
a largest milk collection centres (MCCS) covering over
3,000 villages and involving over 10,000 farmers.
 Products

Engro foods Ltd

Olper`s
Tarka
milk
desighee

Olper`s Olwell
cream Hi cal low fat

Trang
Tea whitener
 Vision

To be the premier Pakistani

enterprise with a global reach
passionately pursuing value
creation for all stakeholders
 Mission

 Its motto is to provide easy access

milk to the customers .
 To provide health , safety environment,
and quality.
 OLPER`S
OLPER`S has launched in 2006 .
 Engro foods Ltd (EFL) has announced his constructive a modern
milk processing plant at Sukkur which was built in short time of
8 months in March 2006.
 And second plant is built up at sahiwal in 2007 which will
Increase overall capacity three folds and also expansion in
capacity
at Sukkur.
 OLPER`S is collected from 3,000 village and 10,000 farmers.
 Now olper`s is perform his business over 133 towns.
 feature of product
OLPER`S milk contains

 Best bioavailable proteins

 Only source of lactose

 Rich in calcium

 Phosphorus , potassium

 Vitamins (which is essential for your health)

 Future products
 Fino milk
 Juices
 Ice Cream
 Powder milk
 Water
 Cerealec
 Yogurt
 Tea whitener in powder form
 Competitor's Advantages

 Easily available in market specially in

town and small cities.
 Olper`s offer affordable price along with
full cream richness.
 Provide good taste & smell.
 competitor's
 External competitor
Nestle milk pack
Haleeb
Every day
Good milk
Nirala
 Internal competitor
olper`s milk
olper`s cream
Trang
Olwell

Tarka (desighee)
 Competition Activities

Haleeb start trade offer .

2ctn 250ml = 3unit 250ml
1000ml = Rs.25 Off
Poster Pasting on Bottle Pack in General Trade.
 Nestle MilkPak start trade offer.

 2ctn 250ml = 1 unit 250ml.

 1ctn 250ml = Rs.10 off

 Poster Pasting on Milkpak in general trade.

 Good Milk start trade offer 2 unit 250ml on one ctn 250ml.
 Prices

Name ml Rs Cotton
Rs
Olper`s milk 250 13 331
Olper`s milk 500 25 283
Olper`s milk 1000 44 498
Olper`s milk 15oo 64 483
Olper`s cream 250 32
Trang 250 10
Tarka (Desighee) 1000 243
 Reference

 Imran bajwa
(technical encharge)