Team Members and Roles

- Jayden Harris -  -Jordyn Dennis-

Project Manager Research Director

-Dasja Darrisaw-  Hailee Sellers-
Administrative Director Technical Director
Team Members and Roles

Khalil Crawford- David Gibson-

Creative Director  Creative Director 
Challenge Question:

• How can we get the 18 – 25

year old demographic to
open accounts at Chase? 
 3DE TOOLS

• Personality Assessment
• Simple Surveys
• Design Thinking Model
 Project Overview
 JP Morgan Chase is asking for help attracting their target audience which is within 18-
25-year olds to open accounts at Chase.
 JP Morgan Chase currently uses the Chase banking app for managing personal and
business accounts on the go , transferring funds, accepting vendors and customers etc.
 The company would like to target this age demographics because they are the least likely
to use traditional banking services.
 Competition Research

• JP Morgan Chase main competitors are:

• Wells Fargo, Bank of America, Citi, Truist, etc. 
• Citi Bank is in 160 different countries.
• Bank of America holds one of the highest “Employee Ranking” slots.
• Wells Fargo is in the top 200 “Alexa Website Rank”.
• JPMorgan Chase is the least to promote and post on social media
Survey Results
What is your
preferred
social media
platform?
 Likes and Dislikes
Likes Dislikes

•Wells Fargo Customers •Wells Fargo Customers

• Lots of locations • Many cases of card fraud
• Many ATMs • Takes a minute to answer
• Online Banking •Regions Customers
• Parents can add more money • Hours on Saturday
•Regions Customers •Chase Customers
• Easy and convenient • Notifications come late or next day
• Accessibility • Not in Alabama (college student)
• Customer Service • Not enough locations
•Chase
• My family has been there a long time
• The option to turn my card on and off
• No fees for college students
 Advertisement/
Implementation

• Create a TikTok video

• Use money and bright colors
• Catchy saying or trending challenge
• Post the video on Instagram and TikTok 
• Pay for promotion
• Utilize local high school of college students
 Cost of Advertisement
 Minimum ad starting price on TikTok ad is $500.
 Minimum ad starting price on Instagram is $6.70 per 1000 impressions.
 Use students from local high school or college and offer $150 “Thank You” token.
 You’ll need about 5-6 people.

 Total cost is $1406.70