Professional Documents
Culture Documents
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Value-Chain Analysis Primary Activities
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Value-Chain Analysis Support Activities
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The Value Chain
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Primary Activity: Operations
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Primary Activity: Outbound Logistics
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Primary Activity:
Marketing & Sales
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Primary Activity: Service
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Support Activity: Procurement
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Support Activity: Technology
Development
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Support Activity: Human Resource
Management
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Support Activity:
General Administration
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Interrelationships Among Value-Chain
Activities
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Resource-Based View of the Firm
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Types of Tangible Firm Resources
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Types of Intangible Firm Resources
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Types of Firm Resources:
Organizational Capabilities
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Firm Resources and Sustainable
Competitive Advantages
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Sources of Inimitability
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Criteria for Sustainable Competitive Advantage
Is a resource or capability . . .
Valuable? Rare? Difficult to Without Implications for
Imitate? Substitutes? Competitiveness?
No No No No Competitive disadvantage
Exhibit 3.7 Criteria for Sustainable Competitive Advantage and Strategic Implications
Source: Adapted from Barney, J.B. 1991. Firm Resources and Sustained Competitive Advantage. Journal of Management, 17:99 – 120.
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Evaluating Firm Performance
Balanced Scorecard
Analysis
• Employees
• Owners
• Customer satisfaction
• Internal processes
• Innovation, learning &
improvement activities
• Financial perspectives
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The Balanced Scorecard
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Customer Perspective vs. Internal
Business Perspective
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Innovation and Learning Perspective
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Financial Perspective
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Limitations of the Balanced Scorecard
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