Glastonbury Case Study

Group Members
Aasma Koirala
Ujjwal Maharjan
Shrutee Uprety
Swarnim Singh Adhikari
Yukta Joshi
Q. N. 1. Sticking to the 35-w0rd suggested by Collis and
Rukstad in section 1.2.3, what strategy statement would you
propose for the Glastonbury Festival?

They have included three main themes that any organization seeks
which includes organization’s stated mission, vision and objectives.
For Glastonbury,
1. Mission : To give the occasions to individuals experience the
demeanor of music

2. Vision : Raising Funds For the great purposes

3. Objective : To pull in and motivate the more youthful crowd by all

types of expressions including music, dance, jazz, circus
Q.N. 2. Carry out a ‘ three horizons’ analysis of
Glastonbury Festival, in terms of both existing activities
and possible future ones. How might this analysis effect
their future strategic direction?
The three horizon structure recommend that each association should
consider themselves including 3 arrangements of action measure
named as horizon.

Horizon 1: expand and protect center business (Glastonbury Festival's

center business was a setting up the actual celebration on strong
premise)

Horizon 2: Building arising business ( Targeting Both more youthful

and more established age individuals. Adjusting media channel for
online assistance)

Horizon 3: Create reasonable alternatives( Can consider utilizing new

innovation to draw in more youthful participant like portable tagging).
 How might this analysis effect their future
strategic direction?

 Over the above examination for long haul targets, there

is age conflict that influence their future key course and
furthermore to acquire more youthful crowd that
utilization new promoting innovation.

 As such we ought to consider growing new system

center around drawing in more youthful crowds and
offering high caliber and assortment of administration
which is catering and garments. The expansion of the
celebration through peaking exercises not simply music.
Q.N.3. Using the headings of environment, strategic capability and
strategic purpose seen in section 1.3.1., identify key positioning
issues for the Glastonbury Festival and consider their relative
importance

 Environment :Expected issues of the celebration from

ecological angle that are incorporate the wellbeing and
security limitation (the enactment forestall drug use).
Because of the high ticket income, there was a blast in
celebration industry, and it pulls in numerous supporters and
it is a danger as it abused the point of the celebration. In
certain years, the celebration is compelled to require a year
off to permit the farmland to recuperate from stomping on of
thousands of sets of feet. In addition to the fact that this is
wide on a farming front yet additionally gives the nearby
occupants a rest from the yearly intrusion of celebration
goers.
Strategic Capability: The qualities are the wide scope
of the craftsmen, the size of the celebrations, and the
great standing from good cause. The shortcomings are
the shaky climate conditions, the commotion from the
celebration, and the celebration appear as an old style.

Strategic Purpose: The essential reason fundamentally

reflecting technique proclamation, the mission of the
celebration are to give the occasions to individuals
experience the quality of music, the vision is to raising
assets for good purposes, and the target of its
to pull in and rouse the more youthful crowd by all
types of expressions including music
Q.N.4. Following on from the previous question
and making use of section 1.3.2. , what alternative
strategies do you see for Glastonbury Festival?
 Celebrationplans to pull in more youthful crowd they could sell the tickets
by telephone

 They could likewise part into two phases one for more youthful crowd with
hot pop melodies and other with conventional topic with more established
crowd

 Likewise the happy could be more modest size contrasted with present
which leads less damage of the ecological issue

 Inthe event that celebration would take diverse area consistently, for every
year this would permit the celebration ground to recuperate and needn't
bother with one year off, consequently to expand the benefit.
Q.N. 5. Converting good strategic thinking into action can
be a challenge: examine how the Glastonbury Festival has
achieved this by considering the elements seen in section
1.3.3.

 Structuring : In early days, the Festival was created by

neighborhood rancher, Michael Eavis, and he oversaw
Glastonbury Festival later also. Melvin Benn became
Overseeing Director later(Eavis family is the proprietor of the
celebration).

 Systems : Glastonbury Festival's proceeding with its

development with more than ten phase covering jazz, dance, old
style, world music and different classifications. Added to this,
there is parody, verse, bazaar, theater and youngsters'
amusement close by additional elusive road theater exhibitions.
Managing strategic change :
Because an enormous number of intruders spoilt the fun in
2000, it made the celebration be fined because of surpassing the
authorized participation and extreme commotion after occasion.
Wellbeing and security laws presently require the occasion the
board to have a "obligation of care" to everybody on the
celebration site. Since certain fans move over the wall to get
free access, they set a steel fence raised around the edge.
The issue of the Glastonbury Festival are the its absence of
clearness about the intended interest group they must be more
explain the current objective crowd, to draw in the youthful age
by extending the scope of craftsmen, selling tickets by
telephone, exceptionally to underscore who is going to
execution when individuals purchase the tickets.
Thank You !