KYKO an Integrated Model of

Personality Profile
KYKO combines the wisdom and compatible views of the
contemporary psychologist to develop an integrated model
of Personality Profile.
 Multiple Theoretical Construct
Most instrumentation measure their validity based on a Single (1) Theoretical Construct.
As such a person’s personality may be interpreted incorrectly as illustrated by the
example below of how six (6) blind men’s would describe an elephant.

Psychodynamic Behaviourism/Social
Learning
Wall

Social Biological &

Cognitive Fan Evolutionary
Spear

Tree Trunk
Rope
Snake
Humanistic & Traits & Type
Phenomenological

In View of the above, interpreting human difference based on one theoretical

construct has its limitations. Each has its own view and perception.
 Multiple theoretical constructs of
KYKO personality profile
KYKO Personality profile is based on the multiple constructs
via psychodynamic, behaviorism, humanistic, cognitive,
biological and trait to predict human differences.
 Advantages of using Multiple
Theoretical Constructs
Advantage 1
KYKO addresses the problem of using one theory. By using
six schools of personality. KYKO instrument was
developed based on a complete picture of our personality
thus improving the accuracy of predicting human
differences.
 Advantages of using Multiple
Theoretical Constructs
Advantage 2
Instruments that use one theory do NOT include all psychological traits. By
using six personality theories, all psychological traits are inclusive.
Advantages of using Multiple Theoretical Constructs

Advantage 3
Instruments that use one theory are limited to a number of
personality types. KYKO Personality Typology is unlimited
and its types can change to suit the objectives and
requirements of the assessment tool.
OTHERS KYKO
 Advantages of using Multiple
Theoretical Constructs
Advantage 4
KYKO measures overt/observable and covert/hidden behavior. Others measure
observable behavior.
 Advantages of using Multiple Theoretical
Constructs
Advantage 5
KYKO can interpret both positive and negative traits. Other can only
predict positive traits.
KYKO OTHERS
 Advantages of using Multiple
Theoretical Constructs
Advantage 6
KYKO's personality profile is sensitive to environmental differences. It can
predict complex personalities whose behavioral patterns vary with
circumstances and over time. Others can predict consistent patterns of
behavior that are insensitive to environmental change.
KYKO OTHER
 Advantages of using Multiple
Theoretical Constructs
Advantage 7
Each interpretation of the KYKO report is supported by at least one or
more psychologists so that it is free from developer bias. The
interpretation of others is biased especially of traits that are not
supported by the theoretical constructs of its developer.

KYKO OTHERS
 Advantages of using Multiple
Theoretical Constructs
Advantage 8
It has a wider usage than any contemporary assessment
tools. KYKO products can be customized to meet the
requirements and to find solutions to problems caused by
human factors in the corporate, education and public
sectors as well as for addressing personal problems and
self-improvement.
KYKO OTHERS

ALL SOME
 KYKO PREMISE 1

Human personality lies in the

continuum of relatively normal and
abnormal in their psychological
and mental disposition supported
by Psychodynamic Theory

Yo u r P s y c h o m e t r i c S p e c i a l i s t
 KYKO PREMISE 2
Human personality lies in the continuum of relatively assertive and
passive – supported by the Need Theories and Maslow Humanistic
Theory
 KYKO PREMISE 3
Human personality lies in the continuum of relatively sociable and
asocial – supported by Maslow Humanistic Theory
 KYKO PREMISE 4

Human personality lies in the continuum of relatively conforming and

adventurous – supported by Need Theories and Maslow Humanistic Theory
 KYKO PREMISE 5
Human personality lies in the continuum of relatively simple and complex –
supported by Stimulus-Response Theory (Behaviourism) and Stimulus – Gap
– Response (Cognitive) Theory)
 KYKO PREMISE 6

Human behavior is a function of the genes and the environment

supported by Biological and Genetic Theory
 KYKO PREMISE 7
No two personalities are alike even though they are identical
twins growing up in the same environment due to genetic
differences
 Inner states
KYKO uses the inner states of the psychodynamic theory such as need,
want, desire and motive for something to identify the psychological traits. It
is inclusive of all psychological traits.
 Hierarchy of Needs
KYKO combines the inner states (Psychodynamic
Theory) with the hierarchy of needs (Humanistic
and Need Theories) to develop its five
dimensions.
KYKO FIVE DIMENSIONS

SELF ACTUALISATION EGOCENTRIC

KYKO

SOCIOCENTRIC
SECURITY

COMPLEXITY
 Self-Actualization Dimension
Supported by the following theories:
• Maslow’s Self-Actualization
• Mc Cleland's Achievement Needs
• Carl Roger ‘s Peak of human development
• Henry Murray’s Needs for Achievement
• Clayton Alderfer Growth Needs
 SELF ACTUALISATION DIMENSION
The magnitude of the need, desire, wants , drive & motives for

Achievement Fulfilment
Growth To find meaning in life

PHYCHOLOGICALLY PHYCHOLOGICALLY
ADVANTAGEOUS HANDICAPPED
• Chase after • Work grudgingly
results • Lack
• Responsible commitment
• Trainable • Not keen to learn
• Enthusiastic • Lack initiatives
• Seeking • Low integrity
goodness • Emotionally
• Ethical unstable
 DEFINITION OF PERSONALITY FACTORS
FOR SELF-ACTUALIZATION DIMENSION
Achievement and Result The attitude and driving force for goal accomplishment.
Orientation (Mc Cllend and
Murray)

Self-Development and The driving force for growing potentials.

Growth Needs (Clayton
Alderfer)

Job Passion and Satisfaction The motivation to seek satisfaction, fulfillment and work
(Maslow) enjoyment.

Ethics and Moral Values The motivation and attitude to be ethical and to seek
(Carl Roger) fairness and justice in extolling goodness.

Rational thinking (Sigmund The capacity to use intellect and reasoning power to
Freud) make sound judgment.
 Self-Actualization Personality Factors

Achievement and
Result Orientation

Growth Mind Set

Job Satisfaction and

Fulfillment
Self-Actualization Personality Factors

Ethics and Morals

Thinking Skills
 High Self-Actualization vs Low Self-
Actualization Personality Type

Performer Vs Drifter

Knowledge Seeker Vs
Indifferent Knowledge
Seeker

Passionate Worker
Vs. Impassionate
Worker
 High Self-Actualization vs Low Self-
Actualization Personality Type

Reliable/Dependable
Type Vs Unreliable/
Undependable Type

Rational Thinker Vs
Irrational Thinker
 Egocentric Dimension
Supported by the following theorists:
•Maslow’s Esteem or Ego needs
•Mc Cllend’s Need for Power
•Henry Murray’s Power needs
 EGOCENTRIC DIMENSION
The magnitude of the need, desire, wants , drive
& motives for

Power Dominance
Image Taking charge
Status Control the environment

ASSERTIVE PASSIVE
• Take the lead • Prefer to follow
• Prestige • Keep a low profile
• Respect • Humble
• Opinionated • Permissive
• Chase after • Lack ambition
position • Submission to
• Control others others’ demands
 Definition of Personality Factors of the
Egocentric Dimension
Self-Confidence The belief in oneself.

Mental Toughness The aptitude and the ability to persist, endure and be resilient
and to remain focused in overcoming challenges.
Self-Image The need and desire for respect and recognition.

Dominance The exertion of authority over others.

Taking Charge The desire to direct and take the lead.

 Egocentric Personality Factors

Self-Confidence

Mental Toughness

Self-Image
 Egocentric Personality Factors

Dominance

Taking Charge
High Egocentric vs Low Egocentric
Personality Type

Driver vs Passenger

Conqueror vs
Defeatist

Projector vs
Background Worker
 High Egocentric vs Low Egocentric
Personality Type

Dominant Type Vs
Submissive Type

Leader Vs Follower
 Sociocentric Dimension
Supported by the following theorists:
Maslow ‘s Love needs
Clayton Alderfer’s Relatedness
Mcllend’ Affiliation Needs
Murray’s Affection Needs
 SOCIOCENTRIC DIMENSION
The magnitude of the need, desire, wants , drive
& motives for

Affiliation Comradeship
Love Acceptance Belongingness
Care Social interaction

SOCIAL ASOCIAL
• Teamwork • Prefer working alone
• Affectionate • Shallow well for feelings
• Concern about others’ • Lack empathy
well being • Unconcern about
• Friendly others’ welfare
• Relationship oriented • Guarded
• Enjoy talking with • Reserved
others
 DEFINITION OF THE PERSONALITY FACTORS OF THE
SOCIOCENTRIC DIMENSION

Altruism
The propensity to love and care for others.

Affiliation and The ability to connect with others and work together as a team.
Belongingness

Warmth The aptitude and ability to build rapport and to make a connection
with others and be likable.

Empathy The ability to put self in the shoes of others.

Comradeship The intimate friendship, close relationship and bonding with others.
 Sociocentric Personality Factors

Altruism

Affiliation and
Belongingness

Warmth
 Sociocentric Personality Factors

Empathy

Comradeship
 High Sociocentric vs Low Sociocentric
Personality Type

Compassionate Type vs
Uncompassionate Type

Collaborator vs
Competitor

Warmth Hearted Type

vs Cold Hearted Type
High Sociocentric vs Low Sociocentric
Personality Type

Empathetic Type vs
Apathetic Type

Buddy vs Aloof Type

 SECURITY DIMENSION
Supported by the following theorists:
Maslow’s safety Needs
Murray Materialistic Needs
Clayton Alderfer’s Existence Needs
 SECURITY DIMENSION:
The magnitude of the need, desire, wants , drive
& motives for

Safety Precision
Order Protection
System Stability
Structure Rules & regulation

COMPLIANCE ADVENTUROUS
• Rule oriented • Dislike red tapes
• Methodical • Experimenting
• System • Want freedom
conforming • Seeking changes and
• Detail oriented sensational
• Comfortable with experiences
the status quo
 DEFINITION OF THE PERSONALITY
FACTORS OF THE SECURITY DIMENSION

Safety The need to have a high sense of security and avoidance of

harm and uncertainties.

System Compliance The propensity for adhering to rules and regulations.

Personal Organization The ability to plan, organize, and keeping things in order.

Precision The aptitude and ability to be accurate and detail-oriented.

Certainty The need to maintain status quo or be assured of future

outcomes.
 Security Personality Factors

Safety

System Compliance

Personal Organization
 Security Personality Factors

Precision

Certainty
High Security vs Low Security Personality
Type

Protector vs
Haphazard Type

Regulator vs Free-
Wheeler

Good Organizer vs
Poor Organizer
High Security vs Low Security Personality
Type

Perfectionist vs
Imperfectionist

High Risk Taker vs Low

Risk Taker
 COMPLEXITY DIMENSION (SIMPLE/LOW
COMPLEXITY PERSONALITY)
Supported by the following Behavioristic theorists:
•Descartes’s Stimulus Response Theory
•Dollard and Miller's Theory of the law of action (response) and reactions
(stimuli)
•Ivan Pahlov's Classical Conditioning
 COMPLEXITY DIMENSION (LOW
COMPLEXITY/SIMPLE PERSONALITY)
Supported by the following Behavioristic theorists:
•Skinner ‘s Operant Conditioning
•Edward Thornsdike’s Law of Effect and Law of Exercise
•John B Watson’s Learning Theory
 COMPLEXITY DIMENSION (HIGH
COMPLEXITY PERSONALITY)
Supported by the following Social Cognitive
theorists:
•Albert Bandura’s Social Cognitive Theory
•Walter Mischel’s Person Situation Theory (If-
Then)
•Julian Rotter’s Social Learning Theories
Also supported by Genetic and Evolutionary
Theory
 COMPLEXITY DIMENSION
The magnitude of the need, desire, wants , drive
& motives for

Information To adapt
Change Influence
The use of others for survival, growth & to
satisfy common and personal needs
needs

COMPLEX SIMPLE
• Inquisitive • Lacks
• Helicopter vision awareness
• Strategic • Tunnel vision
• Insightful • Open
• Complicated and • Simple and
unpredictable predictable
• Naive
 DEFINITION OF THE PERSONALITY
FACTORS OF THE COMPLEXITY
DIMENSION
Environmental The aptitude and ability to be alert and well-informed.
Awareness
Adaptability The aptitude and ability to adjust to people and situations.

Influencing The aptitude and ability to inspire, captivate, mobilize and charm
people to get support
Cognitive The aptitude and capacity to strategize, analyze, anticipate, assess
Abilities and adjust to get things done and make things happen.
Information The aptitude and discretion to disclose, filter and withhold
Dissemination information.
 Complexity Personality Factors

Environmental
Awareness

Adaptability

Influencing
 Complexity Personality Factors

Cognitive Abilities

Information
Dissemination
High Complexity vs Low Complexity
Personality Type

High Conscious Awareness

Type vs Low Conscious
Awareness Type

Situational Type vs Rigid Type

Good Influencer vs Poor

Influencer
High Complexity vs Low Complexity
Personality Type

Good Analyst vs Weak

Analyst

Effective
Communicator Vs
Ineffective
Communicator
 Conclusion
Many contemporary personality assessments are built
incorrectly by placing people in immovable box. They
use type nouns to label people thereby limiting their
ability to predict traits that are outside the construct of
their theory. Developing a personality assessment
using one theory can only predict a set of traits within
its theoretical construct. It lacks scientific credibility
because they were developed based on a part of our
personality rather than the whole. As a result their
predictive ability is not inclusive of all the psychological
traits Their interpretations go haywire when they
interpret traits that fall outside their theoretical
 Conclusion

Personalities such as The Four Temperaments,

Enneagram, DISC and MBTI developed over a
hundred years ago were built based on dubious origins
and methodologies. They begin by categorizing
personalities and putting a number on its typology
without a solid theory to support each personality type.
None of the assessment tools except the Big Five
Factors, evaluates all the psychological traits of our
personality. The majority of their interpretations is
rather vague and sound like fortune cookie or
horoscope.
 Conclusion

The Big Five Factors is the only assessment tool that

attempts to assess all psychological traits. It
identifies about 4,500 psychological traits from a
dictionary lexicon. The disadvantage is the
interpretation of those traits are not based on
psychological theory. They assume that all our traits are
born.
 Conclusion

KYKO was established to address the problems of

existing contemporary personality assessments.
At least its origin and methodology are not dubious as
evidenced in its theoretical explanation,
premises, dimensions, factors and typology in this
presentation.