Perusahaan dan Lingkungan Bisnis

.
 Sistem Perusahaan
Kombinasi dari semua sumber-sumber
ekonomi yang langsung atau tidak langsung
mempengaruhi produksi dan distribusi
barang-barang dan jasa-jasa untuk
pemenuhan kebutuhan manusia.
 Sistem Perusahaan
S is te m P e r u s a h a a n

S tr u k tu r a ta u b a g ia n L a n g s u n g F a k to r -fa k to r lin g k u n g a n

In d u s tr i ta n a h , a la m s e k ita r , ilm u p e n g e ta h u a n
p e m e r in ta h , h u k u m , k r e d it d a n k a p ita l
B u r u h d a n te n a g a k e r ja
K onsum en

P e ru sa h a a n

PRODUKSI
PEM ASARAN
PE M BELAN JAAN

BAR AN G D AN JAS A
Sifat dari Sistem Perusahaan
 Kompleks
 Merupakan suatu unit/kesatuan
 Berjenis-jenis
 Saling bergantung
 Dinamis
 Lingkungan Perusahaan
Keseluruhan hal-hal atau keadaan ekstern
Badan Usaha atau Industri yang
mempengaruhi kegiatan Organisasi
Business Environment
(Figure 1.2)
Environments of Business
Creating the right Business Environment is the foundation of
social progress of all kinds within an economy
Economic
Technological
Social
Competitive
Global
Economic Environment

$ Freedom of ownership
$ Contract laws
$ Elimination of corruption
$ Tradable currency
$ Minimum taxes & regulation
 Government Affects
Business By Being:
 A Customer

 An Overseer and Regulator

 A Tax Collector
Technological Environment

 Internet
 E-commerce
 Role of Intermediaries
 Responsiveness to Customer
 Information Management
Internet Impact
 Communications
 Access
 No Borders
E-commerce Explosion
 Transaction costs  Flexibility

 Size of purchase  Catalog size

per transaction

 Customer
 Integration
Interaction
Roles of Intermediaries
Competitive Environment
 Customer Service
 Customer Demands

 Speed

 Community/Stakeholder Needs
 Employee Needs/Stockholders
 Natural/Ecological Concern
A Business and Its Stakeholders
(Figure 1.4 )
Social Environment
 Diversity/Multicultural
 Aging/Graying of America
 Two Income Families
 Single Parent Families
Global Environment
 Quality

 Productivity

 Changes
 Dealing With A
Multicultural Workforce
 Show
Show Respect
Respect for
for Culture/Value
Culture/Value of
of Others
Others
 Avoid
Avoid Stereotyping
Stereotyping
 Include
Include All
All Workers
Workers in
in Acculturalization
Acculturalization
 Be
Be Empathetic
Empathetic But
But Be
Be Yourself
Yourself
 Avoid
Avoid Imposing
Imposing Your
Your Culture/Values
Culture/Values onon others
others
 World Population Milestones
9
8
7
6
Billions of 5
People 4
3
2
1
0
1804 1927 1960 1974 1987 1999 2013 2028 2054

Source:USA Today
 Evolution of
American Business

 Agricultural/Manufacturing

 Service Industries

 Future???