Professional Documents
Culture Documents
Century
by
Prepared by:
Dr. Shamsad Ahmed
Doctor of Philosophy in Marketing
M.Pharm (DU), MBA (IBA)
Associate Professor
Department of Business
Administration
University of Asia Pacific
Mobile: 01757257520
1
Kotler on Marketing
The future is not
ahead of us. It has
already happened.
Unfortunately, it is
unequally
distributed among
companies,
industries and
nations.
2
The New Economy
Websites
can provide
companies
with
powerful new
information
and sales
channels.
8
The New Economy
Companies
can send ads,
coupons,
samples,
information to
targeted
customers. 11
The New Economy
18
What Can Be Marketed?
• Goods 19
What Can Be Marketed?
• Services 20
What Can Be Marketed?
• Experiences 21
What Can Be Marketed?
• Events 22
What Can Be Marketed?
• Persons 23
What Can Be Marketed?
• Places 24
What Can Be Marketed?
Buckingham Palace
• Properties 25
What Can Be Marketed?
• Organizations 26
What Can Be Marketed?
• Information 27
What Can Be Marketed?
• Ideas 28