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Topic 4

Ethics and Accountability

School of Accounting, RMIT University, Melbourne,


2015

Chapter 4 – Brooks & Dunn – 6th Edition

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 Describe and understand
 AICPA Decision Tree

 American Accounting Association

(AAA) Model
 Accounting Professional and Ethical

Standards Board (APESB) Model


 Tucker’s 5-question model

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 Decision-making models provide a
systematic framework to arrive at the
best course of action

 The conventional decision-making


model is based on assumptions of
rationality in seeking the best course of
action, after taking into account all
known variables

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 First level is concerned with identifying
and clarifying the problem
 Second level outlines the steps to
making an informed decision
 Third level deals with implementing and
evaluating the decision, to assess its
effectiveness
 These three levels involve eight
identifiable steps

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 Firstly, define the problem

 Accurately defining the real problem


is very important as it establishes the
reasons for making a decision

 And ethical issues are not usually black


or white !

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 Establish the decision criteria

 work-related issues may rely on


criteria such as company policies

 personal issues may rely on views of


fairness and respect

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 Weigh the criteria which are not
normally equal in importance

 e.g., compliance with the law is more


important than maximising revenue

 Develop alternative courses of action

 Identify all possible alternatives to


help resolve the problem

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 Analyse the alternatives

 Need to critically analyse and objectively


evaluate different courses of action

 although personal judgment will


introduce subjectivity

 Select the best alternative

 Choose the alternative that produces the


greatest overall value

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 Implement the decision

 Sound implementation is as important


as the decision itself

 Evaluate appropriateness of the decision

 Evaluation enables people to learn


from the experience

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 Accountants spend a great deal of
time making decisions, which can
then used to subsequently evaluate
the accountant's performance

 Few financial scandals involving


accountants are caused by
methodological errors but rather by
errors in judgement, including ethics
failure

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 Professional judgement is the
process of making a decision that is
carried out with objectivity, integrity
and in recognition of one's
responsibilities to those affected by
the judgement

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 Ethical decision-making can be defined as
‘the process of identifying a problem,
generating alternatives, and choosing among
them……

 …….. so that the alternatives selected


maximise the most important ethical values
while achieving the intended goal’

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1. Decisions compliant with the law

2. Decisions consistent with professional


obligations, guided by codes of
conduct

3. Decisions based on moral values and


philosophical reasoning

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 Ethical decision-making models develop
a systematic approach to making
decisions (BD 178, Figure 4.1)

 They give moral perspectives to the


alternatives, consequences and various
interests

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 Developed by the AICPA ( American
Institute of CPAs) to help accountants
resolve an ethical issue at work

 Firstly, follow established company


policies if in place

 If not available, discuss with immediate


superior and escalate upwards if
necessary

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 May take it to the entity’s ethics
committee or the audit committee of the
board

 If issue not resolved, consider whether it


is appropriate to resign

 Refer to page 98 of Dellaportas et al a


diagram of the AICPA ethics decision
tree

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 Conventional decision-making, discussed
earlier, forms the basis of the AAA model

 Difference with the AAA model is that


careful consideration is given to ethical
values and principles

 The aim firstly is to learn as much as


possible about the dilemma

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 Otherwise key issues may be
overlooked, or a decision may be the
right answer to the wrong problem

 Questions normally asked in this step


include Who? What? Where? When? and
How?

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 2a List the primary stakeholders

 Identify all affected parties

 2b Define the ethical issues

 Alternative courses of action with


competing interests between the
stakeholders
 These include benefits, harms, rights,
duties, principles and claims

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 Identify norms, principles and values

 These include standards, rules and


beliefs that guide acceptable and
morally ‘good’ conduct

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 List the major alternative courses of
action to resolve the problem

 This would include those actions that


require compromise

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 The decision-maker should pause
and reflect on the values

 Need to determine whether one


value, or combination of values, is
so compelling that the proper
alternative is clear

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 Each alternative identified in step 4
should be evaluated in terms of its
short, long, positive, and negative
consequences

 Non-quantifiable outcomes must be


weighted and assessed for their
likelihood of occurrence

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 If a decision is not reached in Step 5,
the decision-maker must balance the
consequences for each course of action
and select an appropriate alternative

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 The APESB (Accounting Professional and
Ethical Standards Board) has included in the
APES 110 Code of Ethics for Professional
Accountants, further guidance on ethical
decision-making

 Sections 100.16 to 100.21 of the Code,


titled ‘Ethical conflict resolution’ outlines five
steps that should be considered by the
member to resolve a conflict in the
application of fundamental principles

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 They are as follows (s.100.17):

 relevant facts

 ethical issues involved

 fundamental principles related to the


matter in question, including the
identification of threats to those
principles (fundamental principles and
threats to be covered in later topics)

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 established internal procedures which
might represent safeguards against
the identified threats; and

 alternative courses of action

 The steps considered in this APESB


model are similar to the steps outlined
in the AAA model

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 The AAA model is a model of ethical
decision-making applicable to all settings
and not specific to accounting

 However, the APESB model attributes


greater emphasis to the fundamental
principles of professional conduct, threats
and safeguards
 as outlined in the APES 110 Code of
ethics for professional accountants

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 It is important to note that APES 110
gives considerable detailed guidance on
safeguards that counteract threats
which are ethical in nature

 This is especially so in Section 290 on


Independence – Assurance
Engagements, found in the section on
Application of Framework to Specific
Situations

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 Over 25 pages are devoted to specific
situations in respect of:

 The provision of assurance services


 The provision of non-assurance services
 Fees and pricing
 Gifts and hospitality
 Actual and threatened litigation

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 These APES 110 guidelines provide practical
assistance to accounting professionals, both
in practice and in business

 They provide alternative courses of action,


once the fundamental principles have been
identified (including the identification of
threats to those principles), relating to the
ethical situation at hand

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 If there is a negative response to any one/or
more question(s), the problem should be
reviewed and corrected
 Otherwise, the decision is unethical
 The last question is an optional question
designed to focus on particular issue. This
model is useful in deciding problems without
many externalities and where profit is main
consideration.
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 Is the decision:

 Profitable?
 Legal?
 Fair?
 Right?
 Going to further sustainable
development? - i.e., is it
environmentally sound?

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 Ethical decision-making is a function of
individual characteristics and the
environment in which a decision-maker
works and lives

 The greatest influence on a person's


decision-making is one’s personal ethics

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 The higher one's personal ethics (moral
development), the less dependent that
person is on outside influences and
hence the more that person is likely to
resolve the problem autonomously

 Questionable decisions result from an


environment clouded by pressure and
stress

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 The extent to which an individual will
make a decision consistent with their
personal values, will depend on how
well they can resist the pressures in the
work environment

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