RESEARCH TECHNIQUES

QUALITATIVE RESEARCH

QUANTITATIVE RESEARCH
SAMPLING METHODS
RESEARCH DESIGN
 Questionnaire Development

 Survey questionnaires are typically used for feedback research to determine the current

status or "situation," or to estimate the distribution of characteristics in a population.

 It is common sense to require that the concepts be clearly defined and questions

unambiguously phrased; otherwise, the resulting data are opt to be seriously misleading.

 To overcome this problem, eSurveysPro offers a range of sample survey questionnaires,

questions and responses to help you in constructing your survey questionnaires.

Here are some ground rules to keep in mind
before writing the first word:
Each question should relate directly to your survey
questionnaire objectives.

Every respondent should be able to answer every question

(unless instructed otherwise).

Each question should be phrased so that all respondents

interpret it the same way.

Each question should provide answers to what you need

to know, not what would be nice to know.
Five main parts of a survey questionnaire

Introduction

Why the respondents have been selected to respond

How long will the survey questionnaire take

What benefit will they get for responding

How their responses will be used / confidentiality

 Before writing the report…
 The researcher should discuss: the major
findings, conclusions, and recommendations
with the key decision makers.
necessary to ensure that the report meets the client's
needs and is ultimately accepted.
The entire marketing research project:
should be summarized in a single written report or in
several reports addressed to different readers.
should present the findings in such a way that they can
be used directly as input into decision making.
Report Format
No universally accepted standard format or style
for research writing. Different researchers may
prepare their reports differently.
The personality, background, expertise, and
responsibility of the researcher and those of the
decision maker for whom the report is written interact
to give each report a unique character.
Report formats are likely to vary with the nature of the
project itself. However, the research report closely
resembles the steps of the marketing research process.
Report Writing I
Effective report writing is an art.
Some basic points to note in writing a report.
 Readers: The report should take into account the level of
readers' technical sophistication, their interest in the project,
ability to understand as well as the circumstances under which
they will read the report and how they will use it..
 Adherence to study objectives: A research report must show
that the research objectives have been accomplished..
 Easy to follow: The most basic characteristic of a good report is
that it is easy to follow.
 It should be well organized, logically structured, and clearly and
lucidly written. Headings and sub-headings should be used for
different topics and subtopics respectively..
DATA COLLECTING
METHOD
COPY RESEARCH
CONCEPT TESTING

NAME TESTING

SLOGAN TESTING
Thank you