Strategic Management

Team No 2:
Bharani Vijayakumar
Karthikeyan. T
Priyadharshini
Karshima .C
Indumuki.B
 What are the challenges faced by Cattier? How are they connected or interlinked?

• New entrants - reduced the sales made by the company.

• Fierce competition - increased competition in the home market.
• Climatic condition - The harvest conditions for producing vintage wines were also
unpredictable.
• Trade barriers in key export markets & rising protectionism also presented a challenge.
• More increased export tariffs,
• Affected the price of the products and it resulted in the
• Less consumption of wine
 Should Cattier use diversification to manage the challenges?

• Indeed, diversification is a move that would help lighten these difficulties.

• By delivering different items, the organization would have another kind of revenue
consequently decreasing dependence on champagne.
• Also, the market issues confronting champagne would not influence different items.
• The organization could investigate another market that isn't overflowed where it is
not difficult to sell the new items.
 What are your recommendations for Cattier management?

• The organization can lead statistical surveying and recognize an industry where they
can get in, produce items and make deals.
• They should also diversify geographically such that the effect on one market will not
paralyze the whole operation.
• Ought to likewise comprehend the dangers presented by the expansion and the
capacity of the organization to deal with the dangers.
• At last, the organization should zero in on its drawn-out objectives. This will help
guarantee the achievement of the organization.
Thank you !!!