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INFORMATION
TECHNOLOGY
FIFTH EDITION
CHAPTER 7
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Components
DECISION SUPPORT SYSTEMS
DSS model 1
used to create
DSS generator DSS model 2
DSS model 3
Business uses:
Determining site locations
Market analysis and planning
Logistics and routing
Environmental engineering
Geographic pattern analysis
© 2005 Pearson Prentice-Hall Chapter 7 - 18 Figure 7.5 Example Geac Performance Page 225
Management Displays
(Courtesy of Geac Computer Corporation Limited. Copyright © 2003 Geac Computer Corporation Limited.)
© 2005 Pearson Prentice-Hall Chapter 7 - 19 Figure 7.5 Example Geac Performance Page 225
Management Displays
KNOWLEDGE MANAGEMENT
SYSTEMS
Knowledge management (KM):
Set of practical and action-oriented management
practices
Involves strategies and processes of identifying,
creating, capturing, organizing, transferring, and
leveraging knowledge to help compete
Relies on recognizing knowledge held by
individuals and the firm
Six areas:
Natural languages
Robotics
Perceptive systems
Genetic programming
Expert systems
Neural networks
Six areas:
Natural languages
Robotics
Perceptive systems
Genetic programming
Expert systems Most relevant for
Neural networks managerial support
Knowledge engineer:
A specially trained systems analyst who works
closely with one or more experts in the area of
study
Tries to learn about how experts make decisions
Loads information (what learned) into module
called knowledge base
Approaches:
Buy a fully developed system created
for a specific application
Develop using a purchased expert
system shell (basic framework) and
user-friendly special language
Have knowledge engineers custom
build using special-purpose language
(such as Prolog or Lisp)
Process:
1. Program given set of data
2. Program analyzed data, works out correlations, selects
variables to create patterns
3. Pattern used to predict outcomes, then results
compared to known results
4. Program changes pattern by adjusting variable weights
or variables themselves
5. Repeats process over and over to adjust pattern
6. When no further adjustment possible, ready to be used
to make predictions for future cases
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NEURAL NETWORKS
Non-entertainment categories:
Training
Design
Marketing
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