Contact Everyone

send SMS anywhere

May 2014
 agenda

1. understand the context

and key trends

2. communicate via SMS in

a cost-effective way

3. use Contact Everyone for

all your business needs

4. enjoy the benefits

2 Contact Everyone
understand the context
and key trends
 two different ways to send an SMS

1. SMS P2P (person-to-person)

text messages are exchanged between two mobile subscribers. Use

cases include main mobile chat and dating and micro-blogging such as
with Twitter, as well as SMS use in social networking 

2. SMS P2P (person-to-person)

SMS messages are produced from an application (such as an

advertising message) and are sent to mobile subscribers. This
definition is often used to define enterprise messaging or business
SMS

definition of Contact Everyone

4 Contact Everyone
 the rising trend of SMS A2P: an attractive market

SMS P2P vs A2P volume forecast worldwide SMS P2P and A2P revenue
(in billions SMS) forecast (in billions USD)

120
9000
100
7500

6000
80

P2P 60 A2P
4500
A2P P2P
3000 40

1500 20

0 0
2012 2013 2014 2015 2016 2012 2013 2014 2015 2016

- increasing popularity of mobile advertising through SMS (“SMS marketing”)

- traditional bulk SMS (alerts, news, notifications, status, results, etc.)
- almost everybody is reachable via SMS

Sources : Jupiner Research & Portio Research

5 Contact Everyone
communicate via SMS in a
cost-effective way
 SMS architecture SMS-C
mobile
operator

SMS-C
Orange SMS mobile
operator
gateway (hosted
& managed by SMS Broker #1
Multimedia
SMS-C
Business mobile
customer Services) operator
application
server
around 800 mobile operators
API  @
SMS-C
Orange Business mobile
Services operator

SMS broker #2
web-tool for
SMS-C
statistics & mobile
reporting operator

SMS-C mobile
operator

7 Contact Everyone
 we help you increase your performance…

8 Contact Everyone
 …whatever your business and location

pre-requisites benefits

only basic access to the Internet is - no need to implement an

1 required to access Contact
Everyone
Orange Internet solution or
Orange Business VPN access

2 to connect to Contact Everyone

•API only
• different protocols available
-

-
API: guideline for the
implementation
no specific skills mandatory
• API implementation is customer’s - if necessary, support by
responsibility Orange (option)

9 Contact Everyone
 using SMS-mobile terminated or SMS-mobile originated
features depending on your needs

standard solution specifics

SMS-MT for mobile terminated - SMS sent to end user’s handset

also known as outbound SMS or - 200 destinations for 850 mobile
push SMS operators

SMS-MO for mobile originated - text message routed from an end

also known as inbound SMS or pull user's handset to a customer
SMS
- SMS long number format available
in 18 countries for a global collect
- no SMS premium / no short codes

10 Contact Everyone
use Contact Everyone for all
your business needs
 Contact Everyone fits all your business needs

confirm an order, delivery,

availability, appointment
send personalized
promotions, or alert regarding changes that may be
announce an event pending (cancellation, delay),
unexpected events or incidents
send information and
updates send reminders for due dates,
appointments, useful information,
re-engage discussions with administrative data, etc.
existing and potential
customers, automatically
reinitiate dialog with partners,
debtors and others

inform about a product, communicate internally, stay in

event or activity touch from afar, motivate and
advise your teams

12 Contact Everyone
 A2P SMS uses
a growth driven by a desire from companies, businesses and brands to connect with
their customers (and potential customers) via SMS

13 Contact Everyone
enjoy the benefits
 5 good reasons to choose Contact Everyone

1. no hardware or software to buy

2. flexible and efficient
fast and easy integration with any IT systems or applications. Our
SMS gateway offers various APIs, enabling developers to incorporate the
gateway features into their own systems
3. confidential and secure our
SMS gateway ensures complete security of data. No need to upload
valuable data to a 3rd party service provider or online SMS resellers
4. rapid and reliable SMS
is sent within seconds straight from the customer’s application. Send
many messages at once to many different recipients
5. reliability
works 24/7

15 Contact Everyone
 adaptable to all business needs and organizations

 try & buy (SMS-MT only): all in one,

including usage charges
 standard solution: SMS-MT or SMS-
MO setup costs
 technical support for implementation
(optional)
 reporting and statistics (optional)

 subscription only for the number used

to collect the MO (no MRC for SMS-
MT)
 reporting and statistics (optional)

 SMS-MT: price per destination /

per unit
 SMS-MO: unique price whatever
the country of origin

MO: Mobile Originated (inbound SMS)

16 Contact Everyone MT: Mobile Terminated (outbound SMS)
 a solution managed by Orange Business Services

- minimum investment
hosted and managed - no technical aspects
by Orange Business Services
- concentrate on supervising

highly secured service - Orange data center

infrastructure - redundancy on 2 sites
- 24/7 supervision

- complete data security

confidential, secure and fast
- dynamic routing time

17 Contact Everyone
 high quality of service guarantee

service level agreement

-platform availability: SLA 99.85%
-mean time to restore: SLO 4 hours

operation
-highly skilled SMS technology experts
-24*7 incident management

data retention
daily backups (data retention 12 months)

18 Contact Everyone
thanks

Orange, the Orange mark and any other Orange product

or service names referred to in this material are trade marks
of Orange Brand Services Limited.

Orange restricted.