Case Study

Task: explain to the management team the performance of the past week based on attached data set. You should focus
on 3 deliverables: 1 – Explain the Sales and Traffic Performance, 2 – Explain the Product Mix shift, 3 – Based on last week
result provide a recommendation
The following information is provided:
• Historical Sales Feb 20 - Mar 10 (by region)
• Product Mix information (Average volume by product by restaurant)

Other data may be helpful to reach meaningful conclusions. What additional information would you consider to improve
your analysis?

Case Information / Industry Facts:

• Product X promotion ended 03/05, it’s was a chicken product promotion that included a big discount - high
traffic driver.
• Product Y promotion started 03/06, it’s a premium burger, no discount – should drive check up
• Recently, sales declined in the middle of the week, after the expiration of Product X promotion
• The industry metric to analyze sales and traffic information is based on Comparable Sales, where sales in a given
day is compared to the same day in the prior year – CY information and PY information is provided in the
Historical Sales tab

Presentation: Create a power point presentation (3 to 4 pages).

Time: as discussed